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Website: Must Be Robust and Mobile Friendly

Posted By Erin von Holdt, Wednesday, November 1, 2017

Website: Must Be Robust and Mobile Friendly

 

You need a robust and mobile friendly website that matches your in-store brand 

experience. Use Google Analytics to track your results and then adjust your approach

accordingly. When developing a website, consider incorporating the following:

  • Consistent branding (logo, colors, fonts, brand voice, etc.)
  • Home page rotators that show more of what you can do
  • Regularly updated + compelling graphics + imagery (LOCAL!)
  • Email opt-in pop up window
  • Idea Gallery (team + customer work)
  • SEO + Google Analytics
  • Professionally written copy in brand voice
  • Educational blog with personality (weekly posts)
  • Mobile-optimized
  • Email oopt-in pop-up that feeds directly to email service provider (ESP)
  • Upcoming event schedule
  • Social media feeds/links
  • Secondary ESP subscription opportunity

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