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Signature Products Separate You from the Competition

Posted By Erin Von Holdt, Wednesday, December 6, 2017

Signature Products Separate You from the Competition

Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the solo supplier!

Creating something entirely new can be challenging. Develop a system within your business in which innovation, creativity and out-of-the-box thinking is encouraged and rewarded. Consider running an internal “Shark Tank” competition or an online customer contest. Promote not just the chosen products/services, but the process and the participants. Position yourself as an innovation engine within your industry.

Need help getting started? Here’s some inspiration: https://kickbox.adobe.com/what-is-kickbox.

Still need help? Check out Signature Products developed by The Print Refinery for inspiration, like The Gather Box, Memory Mash-Up, Locally Inspired products and History Wall: http://theprintrefinery.com/.

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Curate Product Selection In-Store + Online

Posted By Brenda DiVincenzo, Tuesday, November 28, 2017

Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can d0 – in every size. This leads to a cluttered and busy store (and/or website) – no matter how beautiful the products are. Displaying too many choices is overwhelming to the customer. Make it easy for them; showcase your capabilities and inspire creativity and customization, without overdoing it. Here are some questions to ask yourself when curating:

  • What’s new?
  • What’s on trend?
  • What are your top sellers?
  • What brings you the highest margins?

In-store, use the support of digital signage, printed literature, a material + size sample display and the expertise of your team members to decrease clutter. Only display your very best work; never display irregulars.

Online, feature the products that answer the questions above first. Remove poor sellers and dated designs.

Happy curating!

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DIR: What Have You Printed On Lately for B2B?

Posted By Laura Coleman, Wednesday, November 22, 2017
Updated: Monday, November 20, 2017

Will B2B Be Your Company’s Lifeline?

By Gabrielle Mullinax

 

For the past two years, I’ve been so encouraged by the enormous potential that B2B holds for the photo industry and what it has done for my business. Whether you partner with a franchise or go it on your own, you can breathe new life into your company by entering the B2B marketplace with expanded services that build upon your photo strengths and skills. 

 

Read More>>

http://www.direporter.com/photo-book-creative-printing/printed-lately-b2b

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PhotoCounter Australia: IPI’s essentials for success

Posted By Laura Coleman, Monday, November 20, 2017

Fort Worth Cameras and the IPI Member Network are unveiling the third Print Refinerystore this month in Fort Worth, Texas.

The Print Refinery combines consumer and B2B photo services ‘departments’ unified by Print Refinery branding, a sophisticated, contemporary store fit-out – and much more.

In developing The Print Refinery concept over the past few years, IPI has distilled the essence of what it believes is needed to succeed in specialist photo retailing in the 21st century. 

READ MORE:

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Design Musts for Your Retail Store

Posted By Erin von Holdt, Monday, November 20, 2017

Design Musts for Your Retail Store

 

Are you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design?

When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start? What should they see? What would you like them to touch? What sounds and smells will they experience? How will all of these touch points influence their purchasing? Do you want to encourage lingering for more sales opportunities?

Once you have your customer journey mapped out, it’s best to consult a professional on designing a floor plan that will provide this experience, while sticking to other retail design best practices. A professional can also assist with effective lighting, appropriate paint colors, proportions and incorporating architectural elements and focal walls or furnishings.

Here are some other store design musts:

  • Declutter and regularly clean guest areas.
  • Consider how surfaces and work stations will be used and make them multi-functional – especially in small spaces!
  • Curate your displays to show all that you can do and inspire creativity, without overwhelming your customer with too many choices.
  • Incorporate digital signage and samples of products, sizes and materials into your design to show more with less clutter.
  • Rely upon professionally designed brochures and catalogs to show the full extent of what you do.

Next week we’ll be talking much more about the topic of curation. Stay tuned! http://theprintrefinery.com/

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Discover a dynamic new business model!

Posted By Brenda DiVincenzo, Thursday, November 9, 2017

 

 

Meet The Print Refinery™ - a dynamic brand

and licensed business model filled with personality

and potential!

 

You’re looking for something unique – the right fit. An opportunity that aligns

with your existing business, yet lucrative enough to provide financial success.

A business where you can put your imagination to work every day while

increasing profits.

The Print Refinery™ is a modern brand that inspires guests to creatively tell

the stories of families, friendships and businesses in unique ways. You'll

reinvent the traditional commercial printing model by expanding into the

creative photo and personalized consumer market.

Receive comprehensive strategic guidance, along with an array of critical

operations solutions that you need to be successful, including ongoing

support for the life of your business. With multiple branding options,

independent business owners like you can use the tools and training

provided by The Print Refinery™ to run your business your way.

 

See for yourself how The Print Refinery™ can bring new life to your

existing business. Watch video below for a tour:

 

 

Intrigued? Join us for a live broadcast event and get to know PR! Tour our

locations, discover the potential, understand the branding options and learn

all the details.

 

 

          

 

November 15, 2017

9:00 - 9:30 AM PACIFIC

 

REGISTER NOW

 

 

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Experiential Retail Wins Over Big Box and Online Giants Any Day

Posted By Brenda DiVincenzo, Wednesday, November 8, 2017

“Create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.” – David Moth of Ecoconsultancy

Experiential retail attracts a “tribe” of influencers that makes your products and services its passion and visiting your business part of its lifestyle. People are more likely to associate positive emotions from an experience with a brand, encouraging higher customer lifetime value. The future sustainability of brick and mortar businesses is the emotional experience that customers have while inside those four walls.

“Shoppertainment” creates value. Your store should be an entertainment destination – an interactive playground that transports customers to another world. Pamper them and provide a fresh, fun and shareable experience. Provide a full range of learning experiences for everything photo, printing, technical, décor, business services – all of it! Offer tech support, one-on-one coaching, project consultation + collaboration, engaging group education and entertaining social events.

Give your customers something that they will love to do. Inspire creativity; enrich + enhance their lives; add value to their lifestyle. Capitalize on your expertise by teaching skills that lead to profitable repeat purchases in a comfortable, nurturing and social environment. Consistently improving their photography skills and regularly creating products to show off should become your customers’ new hobby! Get to know your customer, form a bond and forge a lifetime relationship that is based on repeat and referral business to establish a loyal brand culture.

We want your business to be the “third place”.

 

Customer Experience Musts:

  • Free wifi
  • Beverages + treats (for adults, children and dogs)
  • Celebration of local culture, teams, architecture and geography
  • Restroom that resembles highly appointed residential powder room
  • Beautiful, ready-to-gift packaging
  • Pleasant citrus or vanilla scent
  • Universally pleasing music that is upbeat and mid-volume
  • No clutter!
  • Absolute cleanliness!

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Website: Must Be Robust and Mobile Friendly

Posted By Erin von Holdt, Wednesday, November 1, 2017

Website: Must Be Robust and Mobile Friendly

 

You need a robust and mobile friendly website that matches your in-store brand 

experience. Use Google Analytics to track your results and then adjust your approach

accordingly. When developing a website, consider incorporating the following:

  • Consistent branding (logo, colors, fonts, brand voice, etc.)
  • Home page rotators that show more of what you can do
  • Regularly updated + compelling graphics + imagery (LOCAL!)
  • Email opt-in pop up window
  • Idea Gallery (team + customer work)
  • SEO + Google Analytics
  • Professionally written copy in brand voice
  • Educational blog with personality (weekly posts)
  • Mobile-optimized
  • Email oopt-in pop-up that feeds directly to email service provider (ESP)
  • Upcoming event schedule
  • Social media feeds/links
  • Secondary ESP subscription opportunity

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Unique Culture and Consistent Branding

Posted By Brenda DiVincenzo, Tuesday, October 24, 2017

Unique Culture and Consistent Branding

 

We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are the most important attributes to a business in today’s retail environment. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points. Your customer should experience consistent brand engagement online (website, social media + blog) and in-store (when interacting with your team). Your store should have a distinct culture and personality that sets it apart.

This is so much more that just your logos, colors and fonts. It even surpasses the brand voice and language style. Those are just surface items – the icing on the proverbial cake. Those items are derived from your brand culture. If your brand was a person, who would she/he be? How would she/he look, sound, etc.? Start by identifying the very basics of your culture before worrying about anything else.

Have you gone through the exercise of strategic planning for your business? In the first five steps, you’ll develop the pieces on which your culture is based.

  1. 1. What is your WHY? Why do you do what you do? Why should customers want to follow?
  2. 2. Define your vision statement. Where do you want the business to go?
  3. 3. Define your mission statement. What do you do and how do you do it differently from the competition?
  4. 4. Establish your team’s guiding principles. What are your common values and core beliefs?
  5. 5. Set your brand promise. What unique, emotional expectation do you want to set?

From there, you can define your customer experience and map out your customer journey.

Now, clearly communicate these items to your team – up front from the job description during the recruitment process! Let it shape the characteristics for which you are hiring and the questions you ask during the interview process. Be sure that team members can communicate these items back to you and that there is total buy-in with all team members sharing the same vision and values. Regular internal communication and training is key,.

You can describe your ideal team member and provide team training to achieve total buy-in with all team members sharing th

Now that you have established a unique culture, you can work on the consistent branding that will be evident across all customer touch points through your logos, fonts, colors, voice, team, website, social media, store design, etc.

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Unique Culture and Consistent Branding

Posted By Brenda DiVincenzo, Tuesday, October 24, 2017

Unique Culture and Consistent Branding

 

We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are the most important attributes to a business in today’s retail environment. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points. Your customer should experience consistent brand engagement online (website, social media + blog) and in-store (when interacting with your team). Your store should have a distinct culture and personality that sets it apart.

This is so much more that just your logos, colors and fonts. It even surpasses the brand voice and language style. Those are just surface items – the icing on the proverbial cake. Those items are derived from your brand culture. If your brand was a person, who would she/he be? How would she/he look, sound, etc.? Start by identifying the very basics of your culture before worrying about anything else.

Have you gone through the exercise of strategic planning for your business? In the first five steps, you’ll develop the pieces on which your culture is based.

  1. 1. What is your WHY? Why do you do what you do? Why should customers want to follow?
  2. 2. Define your vision statement. Where do you want the business to go?
  3. 3. Define your mission statement. What do you do and how do you do it differently from the competition?
  4. 4. Establish your team’s guiding principles. What are your common values and core beliefs?
  5. 5. Set your brand promise. What unique, emotional expectation do you want to set?

From there, you can define your customer experience and map out your customer journey.

Now, clearly communicate these items to your team – up front from the job description during the recruitment process! Let it shape the characteristics for which you are hiring and the questions you ask during the interview process. Be sure that team members can communicate these items back to you and that there is total buy-in with all team members sharing the same vision and values. Regular internal communication and training is key,.

You can describe your ideal team member and provide team training to achieve total buy-in with all team members sharing th

Now that you have established a unique culture, you can work on the consistent branding that will be evident across all customer touch points through your logos, fonts, colors, voice, team, website, social media, store design, etc.

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SAVE THE DATE for IPIC 2018

Posted By Laura Coleman, Thursday, October 12, 2017

 

 

 

 

 

Stay at our host hotel, M Resort, to keep our room rates and registration fees low.

You'll also save money on transportation and experience non-stop networking!

Don't miss out on our special negotiated group promotional hotel room rate, discounted

to $125 per night (plus tax) for July 12, 13, 14, 15, 16, 17, 18, 19, 20 and 21, 2018.

No resort fee! M Resort, Spa + Casino is located on Las Vegas Boulevard

(south of the Strip). Reserve your room by June 1, 2018 at www.ipic2018.com.

 

 

 

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PR LIVE: October 18

Posted By Laura Coleman, Wednesday, October 11, 2017

 

 

PLEASE JOIN US!

October 18, 2017

9:00 - 9:30 AM PACIFIC

 

This event is monthly. The next dates are Nov 15, Dec 20 and Jan 17. 

 

The Print Refinery™ fuses high-tech innovations with creative storytelling in an interactive hub, buzzing with ingenuity. Our community connects families, friends and colleagues through social experiences and education. It is the place to explore unique print and photo solutions for archiving, decor, gift giving, graphics and commercial applications. We are design experts and artistic consultants with a knack for bringing your ideas to life.

Learn more about this licensed business model opportunity. Whether you want to become a licensee or a partner - or even if you are just curious to learn more, this is the session for you!

 

 

 

 

Welcome to The Print Refinery

Watch our latest PR Video to get up to speed before the event!

 

Learn more at www.theprintrefinery.com.

 


 

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PR Location #3 Coming Soon!

Posted By Laura Coleman, Tuesday, October 10, 2017
We’re excited to announce the development of our third PR location! The Print Refinery @ Fort Worth Camera will be opening in October! The store-within-a-store PR format will compliment the newly constructed Fort Worth Camera showroom and is sure to boost print and service sales through increased exposure and marketing. Join us in congratulating the PR @ FWC team and watch for updates on the IPI Forum and social media platforms along the way.
 
For information on how you can incorporate elements of The Print RefineryTM in your business or to learn more about adopting this model visit www.theprintrefinery.com.
 

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Please Welcome Robert Ste. Marie!

Posted By Laura Coleman, Tuesday, October 10, 2017

 

Please join us in welcoming brand new member Robert Ste. Marie of Green Mountain Camera. Robert is located in South Burlington, VT. 

 We are thrilled to have Green Mountain Camera join our community!

 

Check out his website by clicking below:

 

 

Green Mountain Camera

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Success: Your Reinvention Formula

Posted By Ron Mohney, Wednesday, October 4, 2017

IPI – Member Network’s focus is the growth and success of independent businesses. We designed our 2017-2018 Formula for Success using the 13 key future growth areas mentioned below. I also highly recommend that every business join an association like IPI – Member Network, PRO, Foto Source, Camera House or Imaging Alliance. These groups offer tremendous value and are the only way to compete today.

  • We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are most important. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points.
  • You need a robust and mobile friendly website that matches your in-store brand experience. Use Google Analytics to track your results and then adjust accordingly.
  • Thoughtfully designed retail experiences allow you to compete against the online giants. Carefully create a customer journey that takes your customer from brand discovery to a store visit, from the purchase process to the packaging, from the use of your product to repeat business.
  • If what happens in-store is your best offense, put your best foot forward. A clean, simple and modern store design that incorporates smart focal points, effective lighting and clutter-free digital displays will be sure to impress.
  • Carefully curate product selection and displays to highlight what’s new and on trend, plus top sellers and high-margin items.
  • Offer unique products and services; think local and personalized.
  • Hire the right team by clearly communicating your culture, brand story, vision and values from the beginning.
  • Incorporate a stellar initial training program and offer continuous team training.
  • Position your business as the local expert by promoting the expertise of your team members and offering an engaging curriculum of classes and events.
  • Develop a local following by partnering with local influencers and groups, as well as hosting neighborhood events an empowering team members to share their excitement.
  • Deploy highly targeted marketing campaigns (Facebook makes this easy!) and track your results to adjust future efforts.
  • Hold an annual open house to engage your local community.
  • Creatively partner with other local businesses to fulfill their design, printing and photography needs.

 

http://www.direporter.com/state-of-the-industry/dirs-state-industry-2017

 

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Please Welcome Gary Henry!

Posted By Laura Coleman, Tuesday, September 26, 2017

 

Please join us in welcoming brand new member Gary Henry of Dominion Camera by Ace Photo. Gary is located in Falls Church, Virginia. 

 We are thrilled to have Dominion Camera by Ace Photo join our community!

 

Check out his website by clicking below:

 

 

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DIR’s State of the Industry 2017

Posted By Laura Coleman, Friday, September 22, 2017

To Secure Our Future, We Must Evolve with Our Customers
September 11, 2017

Our industry continues to evolve at a remarkable rate. As you’ll see in DIR’s State of the Industry 2017 report, contributors from the entire spectrum of our industry continue to send messages of optimism—and for good reason.

The imaging industry has always been built on the bedrock of memories. Whatever number you believe, it’s safe to say that billions of images are being taken today, from a myriad of devices. This in itself suggests that the passion for creating and sharing memories is today greater than ever. But our industry’s challenge continues to be how to monetize those memories.

Read More.... -->

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Discover The Print Refinery!

Posted By Laura Coleman, Friday, September 15, 2017

 

 

PLEASE JOIN US!

September 20, 2017

9:00 - 9:30 AM PACIFIC

 

This event is monthly. The next dates are Oct 18, Nov 15, and Dec 20. 

 

The Print Refinery™ fuses high-tech innovations with creative storytelling in an interactive hub, buzzing with ingenuity. Our community connects families, friends and colleagues through social experiences and education. It is the place to explore unique print and photo solutions for archiving, decor, gift giving, graphics and commercial applications. We are design experts and artistic consultants with a knack for bringing your ideas to life.

Learn more about this licensed business modelopportunity. Whether you want to become a licensee or a partner - or even if you are just curious to learn more, this is the session for you!

 

 

 

 

Welcome to The Print Refinery

Watch our latest PR Video to get up to speed before the event!

 

Learn more at www.theprintrefinery.com.

 


 

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September Newsletter

Posted By Laura Coleman, Thursday, September 7, 2017

 

Your IPI Monthly Newsletter

 

Whether it's exciting events, exclusive new products, or member updates, IPI will keep

you in the loop on the latest happenings within our community. 

 

_____________________________________________________________________________________________________

 

IPIC Live Learning + University Sessions

The day you've been waiting for has arrived! All available IPIC Live Learning Sessions

and University sessions are ready for you to watch! Missed a class, just go watch it now!

Missed a keynote speaker, we've got those sessions too! 

WATCH NOW>>

 

_____________________________________________________________________________________________________

 

IPI LIVE: Gallery Moments with Larson Juhl
September 6, 2017

PR #3 Coming Soon!
September 1, 2017

NEW! Store Displays
September 1, 2017

4th Quarter Marketing Tools are ready! Campaign 17-05 is here!
August 29, 2017

August Electronic Trade Show
August 24, 2017

Explore Managed Marketing Services (Click Register Now to View)
August 14, 2017

Discover The Print Refinery!
August 9, 2017

Awards and Raffle Winners
August 9, 2017

IPIC 2017 Builds Momentum
August 7, 2017

NEW Innovations, Ideas and Tools
July 31, 2017

 

_____________________________________________________________________________________________________

 

IPI "Shark Tank" Innovation

 

Prize: $500

Deadline: September 20, 2017

 

Have a unique product that sells like hot cakes? Love developing new concepts? The IPI

leadership team and board of directors are seeking innovative new product and service ideas

to share with our membership.

LEARN MORE

 

 

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Please Welcome Terry Goodwin!

Posted By Laura Coleman, Wednesday, September 6, 2017

 

Please join us in welcoming brand new member Terry Goodwin of Timeless Quality Imaging. Terry is located in Wisconsin Rapids, WI. 

 We are thrilled to have Timeless Quality Imaging join our community!

 

Check out her website by clicking below:

 

Timeless Quality Imaging

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IPI Live: Gallery Moments with Larson Juhl

Posted By Laura Coleman, Wednesday, September 6, 2017

 

 

 

Larson-Juhl is launching Gallery Moments, a web platform exclusive to

independent retailers that will allow you to seamlessly define, design and

order personalized prints on metal (Modern Moments), acrylic(Brilliant Moments)

and canvas (Painted Moments). The Larson-Juhl team will demo the platform

and retail support provided to ensure this program will give you a

significant edge over your competition.

 

REGISTER NOW

 

 

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PR #3 Coming Soon!

Posted By Laura Coleman, Friday, September 1, 2017

 

 

 

Welcome to The Print Refinery...

 

We're excited to announce the development of our third PR location! The Print Refinery @ Fort Worth Camera will be opening in October! The store-within-a-store PR format will compliment the newly constructed Fort Worth Camera showroom and is sure to boost print and service sales through increased exposure and marketing. Join us in congratulating the PR @ FWC team and watch for updates on the IPI Forum and social media platforms along the way.

 

For information on how you can incorporate elements of The Print RefineryTM in your business or to learn more about adopting this model visit www.theprintrefinery.com.

 

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NEW! Store Displays

Posted By Laura Coleman, Friday, September 1, 2017

NEW! Store Displays

Available to all IPI members!

 

 

COMMERCIAL DISPLAY KIT

 

Attract commercial clients and highlight your B2B fulfillment capabilities with this modular store display full of product samples and inspiration. The legwork and sourcing is already done for you when you order this pre-designed display that includes:

 

- Plan-o-gram Instructions

- Sample Products (from various IPI Supplying Partners)

- Artwork + Graphics

 

- Custom color option

- Fits into 4'-10' of retail wall space

 

 

 

 

 

CUSTOM FRAMING DISPLAY

 

Is it time to update or refresh your custom framing area? Or maybe you'd like to explore offering custom framing for the first time. Our new Custom Frame Display is available to all IPI members and includes the following:

 

- Plan-o-gram + Instructions

- 4 framed model samples

- IPI moulding corner collection

 

Framed Model Samples:

Pre-selected specific framed sample images, graphics and art are available from Larson-Juhl at a special IPI member rate.

 

"IPI Collection" of Frame Corners

Larson-Juhl has developed an exclusive IPI Sample Kit of mouldings for your use. These mouldings have been specifically selected for photo retailers by the Larson-Juhl design team. The cost to receive a set is FREE to IPI members who have a Larson-Juhl account.

 

 


 


 

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Discover The Print Refinery!

Posted By Laura Coleman, Wednesday, August 9, 2017

 

 

PLEASE JOIN US!

August 16, 2017

9:00 - 9:30 AM PACIFIC

 

The Print Refinery™ fuses high-tech innovations with creative storytelling in an interactive hub, buzzing with ingenuity. Our community connects families, friends and colleagues through social experiences and education. It is the place to explore unique print and photo solutions for archiving, decor, gift giving, graphics and commercial applications. We are design experts and artistic consultants with a knack for bringing your ideas to life.

Learn more about this licensed business modelopportunity. Whether you want to become a licensee or a partner - or even if you are just curious to learn more, this is the session for you!

 

 

 

 

Welcome to The Print Refinery

Watch our latest PR Video to get up to speed before the event!

 

Learn more at www.theprintrefinery.com.

 


 

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Discover The Print Refinery!

Posted By Laura Coleman, Wednesday, August 9, 2017

 

 

PLEASE JOIN US!

August 16, 2017

9:00 - 9:30 AM PACIFIC

 

The Print Refinery™ fuses high-tech innovations with creative storytelling in an interactive hub, buzzing with ingenuity. Our community connects families, friends and colleagues through social experiences and education. It is the place to explore unique print and photo solutions for archiving, decor, gift giving, graphics and commercial applications. We are design experts and artistic consultants with a knack for bringing your ideas to life.

Learn more about this licensed business modelopportunity. Whether you want to become a licensee or a partner - or even if you are just curious to learn more, this is the session for you!

 

 

 

 

Welcome to The Print Refinery

Watch our latest PR Video to get up to speed before the event!

 

Learn more at www.theprintrefinery.com.

 


 

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