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Targeted + Trackable Marketing or Why Bother?

Posted By Natalie Gunn, Monday, January 15, 2018

Are you short on time and just pushing out all of your marketing messages into the entire universe? It’s time you spent your time and money marketing your business more wisely. Sending specific messages to smaller, targeted audience receive higher engagement and ROI. Tracking your efforts allows you to adjust your methods and stop doing anything that is just wasting your time and money.

  1. 1.Define your audience + targets. Get specific. Analyze gender, age, interests + geography. Using various marketing platforms, determine which demographics to target. You can even survey your existing contacts (email and social media) and add the survey to your email sign up form. Ask people in which specific topics they are interested and with which methods they would prefer to be contacted.
  2.  
  3. 2.Create promotions + tools. What gets your customers to react? Choose a promotion that appeals to target audience and drives sales in-store and/or online. Create quality content that will get noticed. The more locally focused the content is, the better!
  4.  
  5. 3. Distribute to targets. Using the delivery method that best appeals to your target – deploy your promotion to that audience.
  6.  
  7. 4.Track results. Track sales, web + store traffic, engagement, shares, click rates and views. Monitor discount/coupon redemption if applicable. Make adjustments and learn how to improve on your next campaign. Consider A/B testing for times, days, subject lines, promotions and more. Stick with what works. Ditch what doesn’t.
  8.  
  9. 5. Ongoing follow-up + triggers. Deploy immediate automated responses to any purchasers, visitors, etc. Capture email addresses; then send thank you message with offer on next purchase.

http://theprintrefinery.com

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Don't Forget to Register for IPI's Third Annual Super Launch Party

Posted By Natalie Gunn, Friday, January 12, 2018

Super Launch 2018 Promo Video

 

Have you registered for the

3rd Annual Super Launch Party yet?

 

Join us live Wednesday, January 31st, 9:00am - 10:00am PST.

 

It's time to capitalize on the MOMENTUM you gained in 2017. 2018 is NOT the year for slow days, quiet stores, flat sales, narrow profit margins nor zero buzz. 2018 IS THE YEAR TO BE BOLD! Maximize your IPI benefits to capture the attention of your target customers and MAKE MORE MONEY!

 

At our third annual Super Launch Party, the IPI HQ Team will reveal its playbook with numerous initiatives to change your game in 2018!

· Pre-game sneak peek of new INNOVATIONS

· How will The Print RefineryTMrevolutionize your business this year? What results are the licensees experiencing?

· LAUNCHING: IPI Forum 2.0

· LAUNCHING: IPI Communications 2.0

· Coin toss for pre-IPIC Boot Camp 2.0 education

· Everything you need to add or reinvent an area of your business

· Huddle together for SALES GROWTH and PROFITABILITY tools MSP 2.0!

· Signature Products + Services

· Consumer Classes + Events

· Effective + easy marketing techniques

· Meet our new Marketing Coordinator!

· Kick-off your BUSINESS DEVELOPMENT plan – including FUNDING YOUR RETIREMENT

· Simple strategic planning + goal execution plus productivity and time management tools

· Growing your customer base

· Outside sales + commercial products

· Half-time entertainment with special guests

· Tours of members' new locations and remodels

· Game-winning touchdown with IPIC 2.0 registration officially open

· IPIC is the ultimate education, networking + purchasing event of the year!

· Post-game wrap-up Q+A with IPI HQ Team

 

Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

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Your future is bright with The Print Refinery!

Posted By Natalie Gunn, Wednesday, January 10, 2018

 

 

THE FUTURE OF YOUR BUSINESS IS BRIGHT

AND THE PRINT REFINERY MODEL CAN GET YOU THERE FASTER!

 

If you’d like to see double digit sales percentage increases in 2018, NOW is the perfect time to explore new options and ways to enhance your business.


With three PR locations thriving and others on the verge of opening - The Print Refinery™ model is proving to have a positive impact in specialty retail. Join us for this live webinar event! Get to know PR and what's ahead in 2018!

 

+26%

2017 Year End Sales Increase vs. 2016

- Louisville, KY

+15%

December 2017 Sales Increase vs. 2016

- Bozeman, MT

Early Success

Increases in decor + archiving sales before official brand launch!

- Ft. Worth, TX

 

Is PR right for you? Join us to learn why The Print Refinery model is the quickest, most economical way to reinvent your business in 2018!

 

 

January 17, 2018

9:00 - 9:30 AM PACIFIC

 

 

 

See for yourself how The Print Refinery™ can bring new life to your existing business.

 

Watch the PR brand video Tour: 

 

 

 

 

Want to learn more? Visit us online at www.theprintrefinery.com.

 

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Create a Local Tribe

Posted By Brenda DiVincenzo, Tuesday, January 9, 2018

Create a Local Tribe

 

Local brick and mortar stores, even with a strong online (even international) presence, should develop an engaged local following that keeps the physical location buzzing. So, how do you grow your tribe?

  • Partner with local celebrities, bloggers + influencers. Send them a sample gift of one of your products/services. Don’t skimp on the packaging and presentation.
  • Partner with local groups such as hobby meetups, service organizations and mommy networks. Speak at their events and invite them to your in-store events. Partner with them on their charitable causes.
  • Host frequent, fun and free events in-store (especially an annual open house – stay tuned for a future post for more details). Invite the entire community. Partner with other local businesses for maximum impact.
  • Encourage your team members to share your brand story on their social media channels.
  • Visit with other local business owners and make them aware of the services that you provide that can apply to their business.

The customers that are attracted by these initiatives are not only easier to retain, but much more likely to refer business to you. This “tribe of influencers” is the key to the highly effective art of word-of-mouth advertising. http://theprintrefinery.com

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Register Now ! 3rd Annual Super Launch Party

Posted By Natalie Gunn, Monday, January 8, 2018

 

2018 is going to be your GAME CHANGER.
 
It's time to capitalize on the MOMENTUM you gained in 2017. 2018 is NOT the year for slow days, quiet stores, flat sales, narrow profit margins nor zero buzz. 2018 IS THE YEAR TO BE BOLD! Maximize your IPI benefits to capture the attention of your target customers and MAKE MORE MONEY!
 
At our third annual Super Launch Party, the IPI HQ Team will reveal its playbook with numerous initiatives to change your game in 2018!
  • Pre-game sneak peek of new INNOVATIONS
  • How will The Print RefineryTM revolutionize your business this year? What results are the licensees experiencing?
  • LAUNCHING: IPI Forum 2.0
  • LAUNCHING: IPI Communications 2.0
  • Coin toss for pre-IPIC Boot Camp 2.0 education
  • Everything you need to add or reinvent an area of your business
  • Huddle together for SALES GROWTH and PROFITABILITY tools MSP 2.0!
  • Signature Products + Services
  • Consumer Classes + Events
  • Effective + easy marketing techniques
  • Meet our new Marketing Coordinator!
  • Kick-off your BUSINESS DEVELOPMENT plan – including FUNDING YOUR RETIREMENT
  • Simple strategic planning + goal execution plus productivity and time management tools
  • Growing your customer base
  • Outside sales + commercial products
  • Half-time entertainment with special guests
  • Tours of members' new locations and remodels
  • Game-winning touchdown with IPIC 2.0 registration officially open
  • IPIC is the ultimate education, networking + purchasing event of the year!
  • Post-game wrap-up Q+A with IPI HQ Team
 
Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

REGISTER NOW 

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IPI has a new Marketing Coordinator! (And Laura's about to pop!)

Posted By Natalie Gunn, Friday, January 5, 2018

Someone boil some water and grab some towels!

Laura's about to give birth and Natalie is taking over!

 

Unfortunately, we will be saying goodbye to Laura Coleman, our current Marketing Coordinator.

Laura is expecting her first child in just TEN DAYS and is going to focus on being an awesome mom!

We wish her and her family the very best.

 

 

Whose's this Natalie chick?

Please join us in welcoming our newest team member, Natalie Gunn.

Natalie is starting 2018 as IPI's Marketing Coordinator. You'll start to see her name on

many of our internal communications. She'll also be responsible for our Managed Marketing Services

going forward. Please contact her with any marketing or communications questions.

 

 

Natalie has over 2 1/2 years of Marketing, Sales and PR Coordination experience

and has worked for industry-leading companies such as The UFC,

Anheuser-Busch and Warner Brothers.  She is skilled in trade show management, video production,

collateral creation and customer service. With a heartwarming smile and fun-loving attitude,

Natalie is a great addition to the IPI Marketing team. 

 

When she is not conquering the world of Marketing, you can find her binge-watching Netflix

shows,exploring the Nevada mountains and creating custom jewelry. She has a

very loving husband in law enforcement and one sassy cat named Toby. 

 

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Be the Local Expert

Posted By Brenda DiVincenzo, Friday, December 29, 2017

Be the Local Expert

 

Are you positioned as the local expert in your market? Being your neighborhood expert means delivering a consistent, high quality experience for all customers. By providing coaching and consulting services to your customers, you become “the place to go” for _____. You build trust and customers are willing to pay extra for that level of expert service. Offer classes to boost this image further, creating a community around your expertise. Customers are more likely to return to your store again and again, and to refer their family/friends/colleagues, when they are learning new skills.

Try not to single out just one person as the expert on your team. You don’t want the owner or manager to be in such high demand that they don’t have time to focus on strategic business growth. Celebrate the expertise and certifications of all of your team members. Promote individual team members on your website and via social media for maximum impact.

To learn more about The Print Refinery or to join one of our teams, visit http://theprintrefinery.com/.

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Do you provide proper training for your team?

Posted By Brenda DiVincenzo, Tuesday, December 26, 2017

Do you provide proper training for your team?

 

Last week we talked about how to attract, engage and develop the right team members. One very important piece of engagement and development is team training. While most employers provide job-specific, individualized training, it is important to supplement this with initial and ongoing training for your full team.

The first training piece should always be to immerse your new team members in your company culture and brand story. All team members should have the same training and be able to communicate all of this back to you following their training.

Consider standardizing this training with online course creation software. You can include slides, downloads, images and videos. You can even add quizzes and track how your team members score and which training modules they have completed. When instituting a new training module, make it interactive by offering it as an interactive game for the entire team. Offer treats and prizes for higher engagement while working through the module as a group.

Having team members go through uniform training creates a cohesive and consistent experience for your customers. Offering training in a group setting brings the team closer together. On occasion, bring in an outside trainer or materials on a topic that would be relevant for everyone (customer service, leadership, productivity, etc.).

Learn more about The Print Refinery and our team training modules in Teachable at http://theprintrefinery.com/.

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The Right Team: Your Ticket to Success

Posted By Brenda DiVincenzo, Friday, December 15, 2017

The Right Team: Your Ticket to Success

 

The right team can make or break you. An engaged team, rooted in a strong culture, is the ticket to customer experience and retention. Here are a few brief tips on attracting the right team members, developing their talents and keeping them engaged long-term.

  1. Define your culture and clearly communicate it to your existing team members, as well as new hires. Start from the very beginning – include it in your job descriptions.
  2. Have applicants and team members describe your culture back to you to guarantee comprehension; everyone on your team should be able to communicate your brand story.
  3. Hire against culture first and skills second; your team members should all share the same vision and values.
  4. Nurture your team members’ individual talents; their expertise should complement each other.
  5. Be a team player yourself. Pitch in to help and teach often. Don’t ask of your team members what you wouldn’t be willing to do yourself.
  6. Hire HAPPY problem solvers that are active listeners + open sharers. Communication on a team is key.

Learn more about The Print Refinery team at http://theprintrefinery.com/.

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Signature Products Separate You from the Competition

Posted By Erin Von Holdt, Wednesday, December 6, 2017

Signature Products Separate You from the Competition

Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the solo supplier!

Creating something entirely new can be challenging. Develop a system within your business in which innovation, creativity and out-of-the-box thinking is encouraged and rewarded. Consider running an internal “Shark Tank” competition or an online customer contest. Promote not just the chosen products/services, but the process and the participants. Position yourself as an innovation engine within your industry.

Need help getting started? Here’s some inspiration: https://kickbox.adobe.com/what-is-kickbox.

Still need help? Check out Signature Products developed by The Print Refinery for inspiration, like The Gather Box, Memory Mash-Up, Locally Inspired products and History Wall: http://theprintrefinery.com/.

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Curate Product Selection In-Store + Online

Posted By Brenda DiVincenzo, Tuesday, November 28, 2017

Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can d0 – in every size. This leads to a cluttered and busy store (and/or website) – no matter how beautiful the products are. Displaying too many choices is overwhelming to the customer. Make it easy for them; showcase your capabilities and inspire creativity and customization, without overdoing it. Here are some questions to ask yourself when curating:

  • What’s new?
  • What’s on trend?
  • What are your top sellers?
  • What brings you the highest margins?

In-store, use the support of digital signage, printed literature, a material + size sample display and the expertise of your team members to decrease clutter. Only display your very best work; never display irregulars.

Online, feature the products that answer the questions above first. Remove poor sellers and dated designs.

Happy curating!

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DIR: What Have You Printed On Lately for B2B?

Posted By Laura Coleman, Wednesday, November 22, 2017
Updated: Monday, November 20, 2017

Will B2B Be Your Company’s Lifeline?

By Gabrielle Mullinax

 

For the past two years, I’ve been so encouraged by the enormous potential that B2B holds for the photo industry and what it has done for my business. Whether you partner with a franchise or go it on your own, you can breathe new life into your company by entering the B2B marketplace with expanded services that build upon your photo strengths and skills. 

 

Read More>>

http://www.direporter.com/photo-book-creative-printing/printed-lately-b2b

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PhotoCounter Australia: IPI’s essentials for success

Posted By Laura Coleman, Monday, November 20, 2017

Fort Worth Cameras and the IPI Member Network are unveiling the third Print Refinerystore this month in Fort Worth, Texas.

The Print Refinery combines consumer and B2B photo services ‘departments’ unified by Print Refinery branding, a sophisticated, contemporary store fit-out – and much more.

In developing The Print Refinery concept over the past few years, IPI has distilled the essence of what it believes is needed to succeed in specialist photo retailing in the 21st century. 

READ MORE:

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Design Musts for Your Retail Store

Posted By Erin von Holdt, Monday, November 20, 2017

Design Musts for Your Retail Store

 

Are you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design?

When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start? What should they see? What would you like them to touch? What sounds and smells will they experience? How will all of these touch points influence their purchasing? Do you want to encourage lingering for more sales opportunities?

Once you have your customer journey mapped out, it’s best to consult a professional on designing a floor plan that will provide this experience, while sticking to other retail design best practices. A professional can also assist with effective lighting, appropriate paint colors, proportions and incorporating architectural elements and focal walls or furnishings.

Here are some other store design musts:

  • Declutter and regularly clean guest areas.
  • Consider how surfaces and work stations will be used and make them multi-functional – especially in small spaces!
  • Curate your displays to show all that you can do and inspire creativity, without overwhelming your customer with too many choices.
  • Incorporate digital signage and samples of products, sizes and materials into your design to show more with less clutter.
  • Rely upon professionally designed brochures and catalogs to show the full extent of what you do.

Next week we’ll be talking much more about the topic of curation. Stay tuned! http://theprintrefinery.com/

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Discover a dynamic new business model!

Posted By Brenda DiVincenzo, Thursday, November 9, 2017

 

 

Meet The Print Refinery™ - a dynamic brand

and licensed business model filled with personality

and potential!

 

You’re looking for something unique – the right fit. An opportunity that aligns

with your existing business, yet lucrative enough to provide financial success.

A business where you can put your imagination to work every day while

increasing profits.

The Print Refinery™ is a modern brand that inspires guests to creatively tell

the stories of families, friendships and businesses in unique ways. You'll

reinvent the traditional commercial printing model by expanding into the

creative photo and personalized consumer market.

Receive comprehensive strategic guidance, along with an array of critical

operations solutions that you need to be successful, including ongoing

support for the life of your business. With multiple branding options,

independent business owners like you can use the tools and training

provided by The Print Refinery™ to run your business your way.

 

See for yourself how The Print Refinery™ can bring new life to your

existing business. Watch video below for a tour:

 

 

Intrigued? Join us for a live broadcast event and get to know PR! Tour our

locations, discover the potential, understand the branding options and learn

all the details.

 

 

          

 

November 15, 2017

9:00 - 9:30 AM PACIFIC

 

REGISTER NOW

 

 

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Experiential Retail Wins Over Big Box and Online Giants Any Day

Posted By Brenda DiVincenzo, Wednesday, November 8, 2017

“Create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.” – David Moth of Ecoconsultancy

Experiential retail attracts a “tribe” of influencers that makes your products and services its passion and visiting your business part of its lifestyle. People are more likely to associate positive emotions from an experience with a brand, encouraging higher customer lifetime value. The future sustainability of brick and mortar businesses is the emotional experience that customers have while inside those four walls.

“Shoppertainment” creates value. Your store should be an entertainment destination – an interactive playground that transports customers to another world. Pamper them and provide a fresh, fun and shareable experience. Provide a full range of learning experiences for everything photo, printing, technical, décor, business services – all of it! Offer tech support, one-on-one coaching, project consultation + collaboration, engaging group education and entertaining social events.

Give your customers something that they will love to do. Inspire creativity; enrich + enhance their lives; add value to their lifestyle. Capitalize on your expertise by teaching skills that lead to profitable repeat purchases in a comfortable, nurturing and social environment. Consistently improving their photography skills and regularly creating products to show off should become your customers’ new hobby! Get to know your customer, form a bond and forge a lifetime relationship that is based on repeat and referral business to establish a loyal brand culture.

We want your business to be the “third place”.

 

Customer Experience Musts:

  • Free wifi
  • Beverages + treats (for adults, children and dogs)
  • Celebration of local culture, teams, architecture and geography
  • Restroom that resembles highly appointed residential powder room
  • Beautiful, ready-to-gift packaging
  • Pleasant citrus or vanilla scent
  • Universally pleasing music that is upbeat and mid-volume
  • No clutter!
  • Absolute cleanliness!

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Website: Must Be Robust and Mobile Friendly

Posted By Erin von Holdt, Wednesday, November 1, 2017

Website: Must Be Robust and Mobile Friendly

 

You need a robust and mobile friendly website that matches your in-store brand 

experience. Use Google Analytics to track your results and then adjust your approach

accordingly. When developing a website, consider incorporating the following:

  • Consistent branding (logo, colors, fonts, brand voice, etc.)
  • Home page rotators that show more of what you can do
  • Regularly updated + compelling graphics + imagery (LOCAL!)
  • Email opt-in pop up window
  • Idea Gallery (team + customer work)
  • SEO + Google Analytics
  • Professionally written copy in brand voice
  • Educational blog with personality (weekly posts)
  • Mobile-optimized
  • Email oopt-in pop-up that feeds directly to email service provider (ESP)
  • Upcoming event schedule
  • Social media feeds/links
  • Secondary ESP subscription opportunity

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Unique Culture and Consistent Branding

Posted By Brenda DiVincenzo, Tuesday, October 24, 2017

Unique Culture and Consistent Branding

 

We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are the most important attributes to a business in today’s retail environment. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points. Your customer should experience consistent brand engagement online (website, social media + blog) and in-store (when interacting with your team). Your store should have a distinct culture and personality that sets it apart.

This is so much more that just your logos, colors and fonts. It even surpasses the brand voice and language style. Those are just surface items – the icing on the proverbial cake. Those items are derived from your brand culture. If your brand was a person, who would she/he be? How would she/he look, sound, etc.? Start by identifying the very basics of your culture before worrying about anything else.

Have you gone through the exercise of strategic planning for your business? In the first five steps, you’ll develop the pieces on which your culture is based.

  1. 1. What is your WHY? Why do you do what you do? Why should customers want to follow?
  2. 2. Define your vision statement. Where do you want the business to go?
  3. 3. Define your mission statement. What do you do and how do you do it differently from the competition?
  4. 4. Establish your team’s guiding principles. What are your common values and core beliefs?
  5. 5. Set your brand promise. What unique, emotional expectation do you want to set?

From there, you can define your customer experience and map out your customer journey.

Now, clearly communicate these items to your team – up front from the job description during the recruitment process! Let it shape the characteristics for which you are hiring and the questions you ask during the interview process. Be sure that team members can communicate these items back to you and that there is total buy-in with all team members sharing the same vision and values. Regular internal communication and training is key,.

You can describe your ideal team member and provide team training to achieve total buy-in with all team members sharing th

Now that you have established a unique culture, you can work on the consistent branding that will be evident across all customer touch points through your logos, fonts, colors, voice, team, website, social media, store design, etc.

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Unique Culture and Consistent Branding

Posted By Brenda DiVincenzo, Tuesday, October 24, 2017

Unique Culture and Consistent Branding

 

We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are the most important attributes to a business in today’s retail environment. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points. Your customer should experience consistent brand engagement online (website, social media + blog) and in-store (when interacting with your team). Your store should have a distinct culture and personality that sets it apart.

This is so much more that just your logos, colors and fonts. It even surpasses the brand voice and language style. Those are just surface items – the icing on the proverbial cake. Those items are derived from your brand culture. If your brand was a person, who would she/he be? How would she/he look, sound, etc.? Start by identifying the very basics of your culture before worrying about anything else.

Have you gone through the exercise of strategic planning for your business? In the first five steps, you’ll develop the pieces on which your culture is based.

  1. 1. What is your WHY? Why do you do what you do? Why should customers want to follow?
  2. 2. Define your vision statement. Where do you want the business to go?
  3. 3. Define your mission statement. What do you do and how do you do it differently from the competition?
  4. 4. Establish your team’s guiding principles. What are your common values and core beliefs?
  5. 5. Set your brand promise. What unique, emotional expectation do you want to set?

From there, you can define your customer experience and map out your customer journey.

Now, clearly communicate these items to your team – up front from the job description during the recruitment process! Let it shape the characteristics for which you are hiring and the questions you ask during the interview process. Be sure that team members can communicate these items back to you and that there is total buy-in with all team members sharing the same vision and values. Regular internal communication and training is key,.

You can describe your ideal team member and provide team training to achieve total buy-in with all team members sharing th

Now that you have established a unique culture, you can work on the consistent branding that will be evident across all customer touch points through your logos, fonts, colors, voice, team, website, social media, store design, etc.

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SAVE THE DATE for IPIC 2018

Posted By Laura Coleman, Thursday, October 12, 2017

 

 

 

 

 

Stay at our host hotel, M Resort, to keep our room rates and registration fees low.

You'll also save money on transportation and experience non-stop networking!

Don't miss out on our special negotiated group promotional hotel room rate, discounted

to $125 per night (plus tax) for July 12, 13, 14, 15, 16, 17, 18, 19, 20 and 21, 2018.

No resort fee! M Resort, Spa + Casino is located on Las Vegas Boulevard

(south of the Strip). Reserve your room by June 1, 2018 at www.ipic2018.com.

 

 

 

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PR LIVE: October 18

Posted By Laura Coleman, Wednesday, October 11, 2017

 

 

PLEASE JOIN US!

October 18, 2017

9:00 - 9:30 AM PACIFIC

 

This event is monthly. The next dates are Nov 15, Dec 20 and Jan 17. 

 

The Print Refinery™ fuses high-tech innovations with creative storytelling in an interactive hub, buzzing with ingenuity. Our community connects families, friends and colleagues through social experiences and education. It is the place to explore unique print and photo solutions for archiving, decor, gift giving, graphics and commercial applications. We are design experts and artistic consultants with a knack for bringing your ideas to life.

Learn more about this licensed business model opportunity. Whether you want to become a licensee or a partner - or even if you are just curious to learn more, this is the session for you!

 

 

 

 

Welcome to The Print Refinery

Watch our latest PR Video to get up to speed before the event!

 

Learn more at www.theprintrefinery.com.

 


 

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PR Location #3 Coming Soon!

Posted By Laura Coleman, Tuesday, October 10, 2017
We’re excited to announce the development of our third PR location! The Print Refinery @ Fort Worth Camera will be opening in October! The store-within-a-store PR format will compliment the newly constructed Fort Worth Camera showroom and is sure to boost print and service sales through increased exposure and marketing. Join us in congratulating the PR @ FWC team and watch for updates on the IPI Forum and social media platforms along the way.
 
For information on how you can incorporate elements of The Print RefineryTM in your business or to learn more about adopting this model visit www.theprintrefinery.com.
 

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Please Welcome Robert Ste. Marie!

Posted By Laura Coleman, Tuesday, October 10, 2017

 

Please join us in welcoming brand new member Robert Ste. Marie of Green Mountain Camera. Robert is located in South Burlington, VT. 

 We are thrilled to have Green Mountain Camera join our community!

 

Check out his website by clicking below:

 

 

Green Mountain Camera

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Success: Your Reinvention Formula

Posted By Ron Mohney, Wednesday, October 4, 2017

IPI – Member Network’s focus is the growth and success of independent businesses. We designed our 2017-2018 Formula for Success using the 13 key future growth areas mentioned below. I also highly recommend that every business join an association like IPI – Member Network, PRO, Foto Source, Camera House or Imaging Alliance. These groups offer tremendous value and are the only way to compete today.

  • We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are most important. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points.
  • You need a robust and mobile friendly website that matches your in-store brand experience. Use Google Analytics to track your results and then adjust accordingly.
  • Thoughtfully designed retail experiences allow you to compete against the online giants. Carefully create a customer journey that takes your customer from brand discovery to a store visit, from the purchase process to the packaging, from the use of your product to repeat business.
  • If what happens in-store is your best offense, put your best foot forward. A clean, simple and modern store design that incorporates smart focal points, effective lighting and clutter-free digital displays will be sure to impress.
  • Carefully curate product selection and displays to highlight what’s new and on trend, plus top sellers and high-margin items.
  • Offer unique products and services; think local and personalized.
  • Hire the right team by clearly communicating your culture, brand story, vision and values from the beginning.
  • Incorporate a stellar initial training program and offer continuous team training.
  • Position your business as the local expert by promoting the expertise of your team members and offering an engaging curriculum of classes and events.
  • Develop a local following by partnering with local influencers and groups, as well as hosting neighborhood events an empowering team members to share their excitement.
  • Deploy highly targeted marketing campaigns (Facebook makes this easy!) and track your results to adjust future efforts.
  • Hold an annual open house to engage your local community.
  • Creatively partner with other local businesses to fulfill their design, printing and photography needs.

 

http://www.direporter.com/state-of-the-industry/dirs-state-industry-2017

 

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Please Welcome Gary Henry!

Posted By Laura Coleman, Tuesday, September 26, 2017

 

Please join us in welcoming brand new member Gary Henry of Dominion Camera by Ace Photo. Gary is located in Falls Church, Virginia. 

 We are thrilled to have Dominion Camera by Ace Photo join our community!

 

Check out his website by clicking below:

 

 

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