Many potential IPI members are initially motivated by the potential IPI provides to decrease their cost of conducting business on a daily basis. IPI sees a much more significant opportunity to dramatically increase a member's gross sales with ideas obtained via networking with members, sharing marketing resources, and taking advantage of educational opportunities. Make no mistake, however, IPI has negotiated very favorable privileged prices for its members for lab goods and services, equipment, and other goods and services necessary to conduct business in a profitable fashion. After joining IPI, most members realize these facts and consider this important privileged pricing advantage as "icing on the cake."