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New Business Strategy Dubbed 'Photo Retail Model of the Future' Unveiled at Independent Photo Imagers (IPI) 33rd Annual International Print and Imaging Conference (IPIC) in Las Vegas

Posted By Brenda DiVincenzo, Monday, August 31, 2015

View press release.

HENDERSON, Nev.Aug. 31, 2015 /PRNewswire/ -- IPIC 2015 brought together more than 400 attendees to embrace four days of cutting edge education, as well as unparalleled networking and innovation, including the forward-thinking business strategy, "The Vision Project." 

Logo - http://photos.prnewswire.com/prnh/20150831/262180LOGO

The Vision Project program provides current and future IPI members with a complete licensed business model designed to embrace mobile imaging opportunities in an experiential and modern retail setting. The Vision Project is a comprehensive business solution that fully embraces commercial and consumer categories. Key components include community-building classes and events, local and national websites, packaging solutions, global branding and emotional marketing, store design and merchandising plan-o-grams, and operations training.

"For those members who want a formula to be successful in the photo imaging services world or those looking to start a new business, The Vision Project is a retailer's roadmap to a thriving business model in today's photo industry," said Ron Mohney, Executive Director of IPI.

Further, as both member engagement and customer experience were important components of this year's IPIC, IPI launched more than 40 new products and services, educational programs and marketing systems. They also revealed plans for their innovation engine, designed to continuously develop signature products and services and the systems needed to provide them to today's customer.

As the delivery vehicles for many of these new initiatives, the IPI Marketing Solutions Program (MSP) and Managed Marketing Services (MMS) experienced all-time high subscription numbers for new users, including those electing to participate in all four programs (MSP, MMS Email, MMS Social Media and MMS Digital Signage).

IPIC 2015 continued its tradition of unparalleled education through 45 University sessions, as well as focused buying opportunities with Supplying Partner Madness and the Trade Show. Structured networking events ran throughout the conference including the highly successful Instawalk (soon to be an event toolkit for members and their customers). There was also the annual 100-Day Challenge, a tactic to help members stay committed to executing the four days of learning and prepare early for the holiday season. Members from around the world will showcase their results at the end of October, as part of the IPI Member Network Global Open House event.

IPI launched its new video and live streaming studio system as it began year-round live broadcasting of educational events. IPI Vice Chairman Larry Steiner added, "With the hundreds of members around the globe that viewed IPIC programming live, and those continuing to view the recorded content, IPI demonstrated its long-standing culture of member engagement through education and the vast knowledgebase of our member Forum."

IPI Member Network - Revolutionizing the specialty photo and print industry as we mash-up mobile, digital photo, video, signage, home and office decor, and traditional photo into a new dynamic online and brick and mortar business.

Media Contact
Name: Ron A. Mohney
Number: 702-617-1141 x206


SOURCE IPI Member Network

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