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Imagine your community being obsessed with your beautiful location, remarkable team and new products and services - before November!

Posted By Brenda DiVincenzo, Tuesday, September 1, 2015
It's time to put the spotlight on your business 
and focus on customer experience.
  • VIEW our in-depth open house training video.
  • DISCOVER step-by-step instructions on how-to host an open house from inception to follow-up.
  • PERSONALIZE over a dozen editable event marketing materials.
  • EXCHANGE open house ideas on the Forum.


Accomplishing your goals is no longer enough. It's time to show off all of that hard work and build support within your own local community. This year we will be featuring all IPI member businesses as part of our IPI Member Network Global Open House Event, showcasing everything that you do, plus what is new and exciting about your business. An open house should be your annual spring board for the holidays, pushing you towards an early deadline for implementation and staff training on all new initiatives. 

IPI members from all over the world will hold open houses on or around the same week towards the end of October (ideally October 20-26). IPI will assist with global marketing of the worldwide open house event, with a multi-channel social media campaign (#IPIopenhouse) and a press release to industry (photo, retail, small business, etc.) media outlets. We'll provide you with an event toolkit for hosting a stellar open house event.

IMAGINE - all of your new initiatives implemented, your location in pristine condition, your team trained and your community informed BEFORE November! Think of the amazing customer experience that you can provide over the holidays when everything is already in place and customers can be your only focus. 

And, in conjunction with the IPI 2015 100 Day Challenge, your open house preparation can be even more fruitful! #IPI100DAY2015

You must log in to IPIPhoto.com to access all 100 Day Challenge + Global Open House Event resources. Please email vincent@ipiphoto.com if you need assistance.
Contact brenda@ipiphoto.com for help getting started, answers to questions and troubleshooting issues along the way, as well as with your ideas, contributions and feedback.

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