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New video: Connect your brand with your customer

Posted By Brenda DiVincenzo, Friday, February 26, 2016


July 9 + 10, 2016

M Resort in Las Vegas





Limited seats available!





Smart retailers realize that the average customer service experience is declining. It is actually easier to differentiate your business from the rest with quality service in a unique atmosphere. The first day will deconstruct this ideal shopping experience. What are customers looking for in this new Experience Economy?

Identify, understand, practice and master these key elements of customer expectation:

· Connect with the customer.The first impression is far more powerful than we ever knew. What can you do to create the best one?

· Connect the product with the customer.There is only one way that customers will believe you when you recommend a product; they must trust you. You are now in the "trust building" business!

· Create the feeling of ownership.The act of purchasing is often an emotional moment, providing the perfect opportunity for differentiation. Have your customer literally "fall in love" with your product and not leave without it.

· Connect the customer with your store.The lifetime value of a Starbucks customer is $15,000! What is the lifetime value of your customer? What if you could guarantee that once a customer buys from you, they would always buy from you?


The ideal connection-building process in your store involves your team. Only happy employees deliver great customer experiences. Whether you are an owner, manager or sales associate YOU have the opportunity to influence your culture and brand.

· What is culture?

· What are the specific tactics you can use to influence the rest of your team?

· How does your team's actions directly influence your store brand?

· What elements of store culture have been proven to affect customer shopping habits?

· Conclude with an implementable action plan for reinventing your store experience, culture and brand.


About the Instructor


Prior to founding The Mann Group in 2002, Dan Mann's journey included being a College Professor, basketball coach and &VP of Retail for Bachrach men's clothing. Since then, Dan has developed the cutting edge sales management program known as GEAR, which is now implemented by over 750 retailers in the U.S. &Canada. These retailers, on average, enjoy a 17% increase in top line sales after the GEAR process has been taught. In addition to GEAR, Dan developed the Profitability Project, used throughout the bike industry and is a busy public speaker plus business strategist for multiple industries.







Arrive at the M Resort in Las Vegas on Friday, July 8, 2016. Boot Camp will run all day Saturday and Sunday. IPIC begins Sunday evening. Depart Friday, July 15, 2016.

(Hotel room block information will be provided in your registration confirmation email.)

**The fee is per person.You are responsible for your own airfare, lodging at the M Resort in Las Vegas and meals on Boot Camp days. (Only coffee + light snacks included.) Your Boot Camp registration includes IPIC registration, during which most meals are included. You must be from an IPI member business to attend Boot Camp and IPIC.



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