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YOUR TEAM should definitely attend IPIC!

Posted By Natalie Gunn, Friday, July 24, 2020
YOUR TEAM should definitely attend IPIC!
Fotofast
Photomagic
Gosselin Photo & Video
Photo Service
Snapshot (1992) Ltd
Carman's foto source
Ivan's Camera foto source
Pix M Photo Video
Byron Photo Magic
Griffith Camera House
Calgary Custom Photo Services
Referee Photo Inc
Quality Plus Photo
Artlynn Photography
ProDigitalPhotos
Robin Imaging Services
Robi's Quik-Color Lab
Andrew's Cameras
Lakeside Camera & Imaging
Spectrum Photo and Digital
Calagaz Photo Supply
Wolfe's Camera
Pro Image Photo
Camcor, Inc.
New Hope Photo
Leo's Camera Shop
MotoPhoto
The Print Refinery Louisville East
Techlab Photo
JMC Photo & Digital Services
Yours Truly Photography
The Camera Company
Nelson Photo Supplies
F32 Photo
Shutterbug Camera Shops
Kerry's Warwick Photo, Ltd
Mike's Camera
The Print Refinery @ Fort Worth Camera
Bergen County Camera
Pro Photo Supply, Inc.
The Print Refinery - Vernon Hills
Snelson Photo Color Lab
The New Rockville Camera
Paoli Fotobar
Livingston Photo and Print
Hunts Photo and Video
PROCAM Photo and Video - Aurora
Dodge Chrome Inc.
Barron Photografix LTD
Omega Photo
Midwest Photo
Photo Imaging Center
Ballyhoo Printing & Design
Foto Source Canada Inc.
Prism Photo & Framing
Ulmer Photo
Bill Smith Photography
Bay State Color
Schiller's Camera & Video
Confirmed session topics as of today!
(This is just the start of IPIC education opportunities!)
Breakout Sessions:
Website, Mobile + SEO Best Practices
Advanced B2B Sourcing + Fulfillment
Beginner In-House Video Transfer
Premium Archiving + Photo Management Services
Google Ads Best Tips

Networking Discussions:
Growing Online Customers
Pro Labs
Online Ordering Growth Strategy
Scanning Best Practices
Film Processing Resurgence
Holiday Marketing
Getting Started with B2B
Video Transfer Best Practices
How to Reinvent after COVID
Navigating School + Sports Photography in the Age of COVID
Archiving Sales + Marketing
Sublimation Best Practices
Digital Press Printing

Supplying Partner Demos:
Labworks Demo
Ricoh: How To Print Profits - Direct to Garment
Fujifilm - 9 Session Track
Fujifilm - Creative Product Fulfillment
Fujifilm/Xerox Equipment
MSP/MMS Best Practices
The Print Refinery


Reward your team with access to IPIC!
Log-in from anywhere. Create your own personal agenda. Learn from the industry's most knowledgeable experts.

STEP 1:
Register  each team member separately to save their spot. IPIC is FREE!

STEP 2:
Once the topics and speakers are locked in - team members will select specific training sessions and user groups to attend.

STEP 3:
Make it easy for them to participate. Set up an in-store/lab viewing station OR allow them to watch remotely from home.

Adjust their workday so they can watch key sessions live, network and even browse the EXPO. That will allow them to ask questions and interact with colleagues/instructors.

STEP 4:
Encourage your team to take notes. They'll gather dozens of new ideas and be anxious to implement them!

STEP 5:
A few days after the event, plan a team meeting where everyone shares their top takeaways. Then ask your team to help you implement all the new strategies they discovered!
*Attend Wednesday 8/19 and Sunday 8/23 at 3pm Pacific, as well as Monday, Tuesday and Wednesday, 8/24-26 at 9:30am Pacific for 10 chances to win $100!

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IT'S HERE! IPIC Education + Interactive Training Topics

Posted By Natalie Gunn, Thursday, July 16, 2020
IT'S HERE! IPIC Education + Interactive Training Topics

Log-in from anywhere. Create your own personal agenda. Learn from the industry's most knowledgeable experts.

Oh, and we're giving away $1,000 in prize money - just for showing up!
Immerse yourself in these topics:
Growth During COVID-19
The NEW Black Friday
Video Production Training
Maximizing 4th Quarter Sales
Supplying Partner Live Demos
Small Business Success
Social Media Marketing Tips
Outsourcing for Efficiency
Beginner + Advanced Archiving
Google Ads How-To
MSP + MMS Training
Film Processing Opportunities
Future Planning
Digital Press Discussion
Software Platform Demos
Beginner + Advanced B2B
Pro-Lab Group Discussion
Wedding Market Success
Mail Order/Shipping
Sports + Event Group Discussion
Sublimation Best Practices
Etsy, Amazon + New Marketplaces
WATCH AND SEE HOW IPIC IS GOING VIRTUAL!
*Attend Wednesday 8/19 and Sunday 8/23 at 3pm Pacific, as well as Monday, Tuesday and Wednesday, 8/24-26 at 9:30am Pacific for 10 chances to win $100!

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EXPO @ Virtual IPIC = Lowest prices of the year!

Posted By Natalie Gunn, Thursday, July 9, 2020
 
Now is the time to check your inventory, analyze your equipment, review leases and assess your needs for the upcoming holiday season! Supplying Partner pricing is at it's lowest during IPIC!
 
Purchase from IPI Supplying Partners to earn more!
Every purchase you make with an IPI Supplying Partner is important to your bottom line! Not only are you receiving EXCLUSIVE IPI pricing, you also receive portion of your purchases back the following year. This is one of the biggest perks of being a member. So take advantage of IPIC savings and come ready to shop in August!
 
WATCH AND SEE HOW IPIC IS GOING VIRTUAL!

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Bring your TEAM to virtual IPIC!

Posted By Natalie Gunn, Thursday, July 2, 2020
 

This is the year for your team members to attend!

 The more the merrier! All team members can participate in 100% of the IPIC fun and learning - at no cost! There will be education and training designed to help your team become more efficient and effective!

 

Reward your team with a ticket to IPIC!

STEP 1:
Register each team member separately to save their spot.

STEP 2:
Once the topics and speakers are locked in - team members will select specific training sessions and user groups to attend.

STEP 3:
Make it easy for them to participate. Set up an in-store/lab viewing station OR allow them to watch remotely from home.

Adjust their workday so they can watch key sessions live, network and even browse the EXPO. That will allow them to ask questions and interact with colleagues/instructors.

STEP 4:
Encourage your team to take notes. They'll gather dozens of new ideas and be anxious to implement them!

STEP 5:
A few days after the event, plan a team meeting where everyone shares their top takeaways. Then ask your team to help you implement all the new strategies they discovered!
 

Have an idea or success story to share with the group?

 As part of the IPI family your experiences provide incredible value to the organization. You are an expert and others can learn from your success! We encourage you or your team members to share at IPIC 2020!
 
WATCH AND SEE HOW IPIC IS GOING VIRTUAL!

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Registration is open for IPIC Breakthrough!

Posted By Brenda DiVincenzo, Tuesday, June 23, 2020

IPIC Breakthrough
Hosted virtually August 24-26, 2020 (with orientation events on 8/19 + 8/23)
conference.ipiphoto.com

 

Start your experience today!

Visit the IPI Forum to register: https://members.ipiphoto.net/t/registration-is-open-for-ipic-breakthrough/34299

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Registration for IPIC BREAKTHROUGH opens Tuesday!

Posted By Brenda DiVincenzo, Wednesday, June 17, 2020

Are you ready???

We are beyond excited to host you virtually for IPIC BREAKTHROUGH - a three-day online event packed with all the amazing things that an in-person IPIC has to offer!

Watch your email for a personalized invitation to register your team for IPIC next week!

For specific details, please click here: https://conference.ipiphoto.com/.

WATCH AND SEE HOW IPIC IS GOING VIRTUAL!

 

Get to know all of IPI’s Supplying Partners on a personal level and learn how they can help your business thrive. Prepare for 4th quarter inventory, assess your software and equipment needs and explore new opportunities.

  • Best deals of the year!

  • Education, live demos + 1:1 meetings

  • More Supplying Partners are able to participate virtually!

  • More time to shop!

 

Industry-leading live education is what we’re known for, and this year won’t be any different. Interact with speakers and fellow attendees using chat, polls and Q&A. For each time slot, choose one in which to participate live and watch the others later on demand.

  • General sessions for the full group with interviews, panels + success stories

  • Breakout sessions with beginner, intermediate and advanced training on specific topics for every member of your team! There’s something for every type of member business!

  • World Café Hackathons (intensive brainstorming workshops to solve challenges facing all members)

  • Topic + User Group Discussions

  • Request topics when you register! What do you need for your role in the business?

  • Request your level too! (beginner, intermediate, advanced)

 


The more the merrier! All team members can now participate in 100% of the IPIC fun and learning! There will be education and training designed to help your team become more efficient and effective! Owners, we highly recommend allowing your team to participate in sessions that apply to their area of focus!

  • Managers

  • Production

  • Sales + Marketing

  • Customer Service

 

Participate in the best virtual networking in the industry!

  • Virtual Hallway Conversations + Virtual Beer Bar Networking – That’s right! Your favorite parts of IPIC can be replicated online!

  • Structured networking activities with the full group

  • Fun + games

  • Contests, prizes + awards

Watch your email for a personalized invitation to register your team for IPIC next week!

For specific details, please click here: https://conference.ipiphoto.com/ .

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IPI 2020 Board of Directors Election Results

Posted By Brenda DiVincenzo, Friday, May 22, 2020
Updated: Friday, June 5, 2020

Hello IPI Members -

 

In accordance with the IPI Board of Directors Elections Rules and Regulations, we are pleased to report that a final tabulation of the official ballots for the 2020 IPI Board of Directors Election has been completed and the results have been ratified by Joel Miller, IPI Election Official, and Brenda DiVincenzo, IPI Vice President of Member Success.

 

We are pleased to announce that Larry Steiner, April Love and Veronica Chapman have each been elected to the IPI Board of Directors for one, three year term, starting June 1st.

 

We extend our hearty congratulations to Larry, April and Veronica. (See bio info below this message.)

 

We would like to extend a special thank you to the members of the 2020 IPI Nominating Committee: Nick Gillenwater (Chairman), Allen Showalter, Bill Eklund, Larry Kuntz and Ted Nichols.

 

We would also like to thank our current Chairman, T.K. Broecker, and current Board Member Phil Canter for their service to the organization over the past six years, as their terms will be ending on May 31st.

 

Sincerely,

Joel Miller, IPI Election Official

Brenda DiVincenzo, IPI Vice President of Member Success

 

 

Larry Steiner, Spectrum Photo and Digital Services

 

After working briefly at Oberlin College in Ohio, Larry co-founded Spectrum Photo and Digital in 1982. Working through the video boom, the minilab boom and the point-and-shoot boom, Larry has lived and managed through the changes engendered by digital services and the internet. He has worked through a few different business cycles and trend-lines to be able to operate a business that has supported several families for more than 38 years.

 

I have enjoyed serving on the IPI Board during good times and bad. It is rewarding to serve alongside smart people and engage in strategic thinking. That helps keep my work fresh and interesting. I believe I bring an experienced viewpoint that always keeps how IPI can best benefit members as the top guidance for decision making. Secondly, keeping IPI strong and forward moving is a key factor in providing the member benefits. I believe IPI needs to continue along the path of good governance, strong financial position and effective member support.



April Love, f/32 Photo, LLC

 

Born and raised in Knoxville, Tennessee, I became enamored with photography at the age of 8, when I received my first camera as a gift, a Kodak 600 110. In order to not worry my Dad, I didn’t pursue photography as a major, so I graduated from the University of Tennessee with a Bachelor’s in Human Ecology (that is fancy for Retail and Consumer Science). I worked for K-VA-T Food Stores throughout high school and college, and upon graduating from UT, they hired me as the Human Resources Generalist for the Southern division of the family owned chain. Three years later I had the opportunity to work with Knox Area Rescue Ministries as Human Resources Director (and eventually photographer for the Development department). After serving in this position for 7 years, the easiest way to explain things is that God opened a door for me to be able to work as a photographer (or in the photography industry) full time and He basically had to kick me through it. In addition to starting my own photography business in 2006, I went to work at a local lab part time to supplement my income and well, fell in love with printing. The rest is a crazy tale that I should write out one day as a short story or a book, but it ended up with me running that lab I used to work for once it had been purchased by someone else. That was in May 2010 and in January of 2016, our owner passed away and legally left the business and an event that we created to me. I say legally because he would have told you that it was mine from the beginning and that no one else would have wanted it anyway! Since 2010 we have added retail to the existing lab business and a local rental equipment business as well. In addition to running the store, I love to travel and improve on my nature photography skills in addition to helping lead workshops whenever I get the chance.

 

I’ve been to IPIC every year since 2010 and it is the one event each year that I would not want to miss. I knew virtually nothing about this industry 10 years ago and there is still SO much I feel like I don’t know. Most of what I have learned has come from two places: figuring it out on my own through trial and error or IPI (either the Forum or connecting with people at IPIC). Most of it has been from the latter. So, if I have the opportunity to give back and help with the progress of this industry going forward, it would be an honor to do that. In a discussion with one of my vendors not too long ago, I mentioned something about not knowing exactly how the growth in our business happened. He pointed out that he thought a lot of it had to do with my inexperience in the industry, because I was not bogged down with “that is the way it has always been done”. There is a certain freedom in that which allows you to think outside the box a little easier, because if you don’t know where the box is in the first place, it’s not that hard! So, balancing that with the opportunity to access the knowledge of so many people who have been in the trenches of this industry for many years is a blessing. If I can use that to help others and guide the direction our industry needs to go in order to keep us relevant and useful, that would be fantastic. This group has always been one where people share openly and willingly help one another without seeing each other as “competitors” and I love that.



Veronica Chapman, Pro Digital Photos

 

Veronica Chapman is the co-owner, along with her husband Cory Chapman, of Pro Digital Photos, a fun and creative photo boutique. She wears many hats in her business but loves saying she is the marketing/sales director. She continually markets her business in creative ways that truly have her customers trying and loving her products and in result gains loyal and long term clients. Veronica has helped grow and maintain steady sales over the course of their business and also feels blessed to have such a great team of people to work with. She is a mother of 3 young girls who keep her busy and always on the go. Veronica values family and loves to spend time with them.

 

I am honored to be nominated to possibly have the opportunity to serve on the board of directors at IPI. I have many years of experience in running a photo lab and would love to share what I’ve learned with others. I know many of the members are promoting different types of printing work, but I feel I could help give new perspectives and new ideas to creating more sales and more income while still offering the same types of products. I would love to strategize and help implement new selling strategies to help each member grow their bottom line each year.

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IPIC 2020: NEW DATES! NEW FORMAT! NEW LOCATION!

Posted By Brenda DiVincenzo, Thursday, May 21, 2020

IPIC BREAKTHROUGH

Print + Photo’s Leading Conference + Expo

 

NEW DATES: AUGUST 23-26, 2020

NEW FORMAT: VIRTUAL

NEW LOCATION: ANYWHERE!

Due to the announcement by the Nevada Gaming Commission and Red Rock Resort that conferences of more than 250 people will not be able to take place until further notice, we have made the decision to move IPIC 2020 to a virtual model. 

We are beyond excited to host you virtually for IPIC Breakthrough, packed with all the amazing things that an in-person IPIC has to offer! (OK, you might have to provide your own refreshments + pool!)

  • Supplying Partner Expo (education, demonstrations + 1:1 meetings)
    • More Supplying Partners are able to participate virtually!
    • More time to shop!
    • Best deals of the year!
  • Live, interactive education (Everything will be recorded + archived!)
    • Live Learning (General sessions everyone with keynote speakers, interviews, panels, success stories, etc.)
    • University (Breakout sessions with beginner, intermediate and advanced training on specific topics for every member of your team! Something for every type of member business!)
    • World Café (intensive brainstorming workshops on a variety of relevant topics)
    • “Birds of a Feather” user groups
    • Campfire Chats (follow-up discussions on all topics)
    • Request topics when you register! What do you need for your role in the business?
    • Request your level too! (beginner, intermediate, advanced)
  • The best networking in the industry!
    • “Hallway” conversations – That’s right! Your favorite part of IPIC can be replicated online!
    • “Beer bar” happy hour with fun + games
    • The more the merrier! All member businesses and all of their team members can attend now!
  • Contests + prizes
  • Awards

And now there’s plenty of room for brand new, engaging education and networking formats!

Stay tuned for more details on IPIC Breakthrough!

For a more detailed announcement, please click here: http://tinyurl.com/y893ae6e

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MSP Set 20-03 is ready!

Posted By Natalie Gunn, Thursday, April 2, 2020
 
MSP Campaign 20-03 is now available!
Access a variety of new tools for Q2 and continue to create awareness of your capabilities and your business.

 
The Gather Box for slides + video tapes!
Our most popular Signature Product now has options for SLIDES only and TAPES only boxes! Box artwork, sourcing information and instructions are provided. IPI members who offer archiving services are seeing a spike in sales - mostly due to consumers working on at home photo management projects. The Gather Box is especially successful when sold online (via dakis or Photofinale) and combined with a pick-up/drop-off service.

NEW TO THIS CONCEPT? Before you begin, download the original Gather Box product and all associated tools. The original box will become your "Prints Only" box if you choose you offer all three options. This product is found in the MSP HUB > MSP Downloads > Signature Products.

 
New Video: Utilize this new Gather Box marketing video to help reach customers online. Add your own branding at the conclusion to make it yours.

 
The Original Gather Box: Utilize the complete set of marketing campaigns, product photography, instructions, inserts and an in-store display by downloading the original files. If you're already using The Gather Box, there is no need to re-download. This mention is for all new users.

To fully understand the details around this Signature Product, download the original files and all associated tools. This product is found in the MSP HUB > MSP Downloads > Signature Products.

 
NEW! S IGNATURE PRODUCT - Giant Face Cutouts: Easy to produce and perfect for birthday parties, anniversaries, graduations and events. Learn how you can begin offering and marketing this hot product!

 
Mother's Day Campaign: Store signage, email template, web banner, order inserts and social media tools are provided. Customize specifically for your business needs. Remember to promote that Mother's Day gifts can easily be ordered online and shipped directly to the customer.

 
Father's Day Campaign: Store signage, email template, web banner, order inserts and social media tools are provided. Customize specifically for your business needs. Remember to promote that Father's Day gifts can easily be ordered online and shipped directly to the customer.
 
Need help with marketing specific to the current COVID-19 situation? Download dozens of ideas, marketing tools and resources from the IPI Forum.
 

Need some help navigating the MSP or training your team members on how to maximize it? Contact Natalie Gunn ( natalie@ipiphoto.com ) to schedule a personalized session.


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NEW MSP Training Module for Video Marketing: THE best way to communicate to your customers now

Posted By Natalie Gunn, Tuesday, March 24, 2020

 

 

 

 

 

ENHANCE YOUR VIDEO MARKETING SKILLS !

 

This course is designed to give you the confidence and knowledge to create compelling content for video marketing. Whether you’re growing a business, launching an idea or just gaining a following, anyone can create engaging video content – even if you have no video skills or a minimal budget!


Training Module Breakdown:

- Prepare your delivery and look your best on camera

- Shoot professional videos with clear audio and lighting

- Edit your videos to make them searchable, accessible and shareable

- Post your videos on social media to increase your sales and brand visibility

 

 

USERS MUST FIRST LOG INTO IPIPHOTO.COM, THEN CLICK THE "MSP HUB" ACCESS BUTTON OR GRAPHIC. ONCE INSIDE THE HUB, LOOK FOR THE TEAM TRAINING SECTION.

 

 

 

EXPLORE OUR TRAINING LIBRARY

 

Our series of professional team training modules was developed to support retail products, business operations and the overall client experience.Best of all, these courses are included as part of your MSP participation and your use is UNLIMITED!

 

Available now in the MSP HUB!

Available now in the MSP HUB!

 

Available now in the MSP HUB!

Available now in the MSP HUB!

 

Additional training modules will continually be added to this collection of resources. Watch for notifications when new courses are released!

 

USERS MUST FIRST LOG INTO IPIPHOTO.COM, THEN CLICK THE "MSP HUB" ACCESS BUTTON OR GRAPHIC. ONCE INSIDE THE HUB, LOOK FOR THE TEAM TRAINING SECTION.

 

 

Why is training important to your business?

 

· A highly trained team is a profitable team.

· Information, techniques and practice provide your team with confidence.

· Salespeople are more comfortable, leading to increased sales.

· “Back-of-the-house” team members are more efficient, leading to increased production and reduced costs.

· Training also puts everyone in your business on the same page.

· Provide a cohesive message and witness consistent performance.

 

 

 

 

 

 

Contact Brenda DiVincenzo (brenda@ipiphoto.com) if you have questions on training or suggestions for future courses.

 

Interested in participating in the Marketing Solutions Program? Want to learn more? Contact Natalie Gunn (natalie@ipiphoto.com).

 

 


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MSP NEW! Video Series Launch! 📽️🍿

Posted By Natalie Gunn, Thursday, March 5, 2020

 


It's proven that video content drives more engagement online and on social media. This year we're committed to developing many more video marketing assets for our users. Enjoy this fresh new footage!


PRO TIP: Add a closing bumper screen that includes your logo and contact information.

 

 

 

FEATURE VIDEO: Canvas Prints

 

 

FEATURE VIDEO: Wood Prints

 

 

FEATURE VIDEO: The Gather Box

 

 

FEATURE VIDEO: Metal + Acrylic Prints

 

 

Click into the MSP HUB, then go to MSP Downloads > Videos to locate the new videos.

 

 

Thanks to MacKenzie Hughes, Melba Poppe and Greg Woods from The Print Refinery @ Ft. Worth Camera for producing these fantastic assets for us!

 

 

 

Need some help navigating the MSP or training your team members on how to maximize it? Contact Natalie Gunn (natalie@ipiphoto.com) to schedule a personalized session.

 

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Start planning your IPIC itinerary now!

Posted By Natalie Gunn, Tuesday, March 3, 2020

 

Get the most value out of your IPIC experience and start making your BREAKTHROUGH plans now!

 

 

Sometimes it’s helpful to speak directly with an IPI HQ team member or a Fujifilm representative in a quiet and focused setting. New this year, you can pre-schedule a personal meeting with FUJIFILM, The Print Refinery and MSP/MMS Help Desk to discuss purchasing, business planning or marketing solutions - in-person at IPIC!

 

 

 

The people who attend IPIC represent a wide range of industry roles. Owners are encouraged to bring members of their team and family. IPIC truly welcomes everyone!


 

 

Get here early or extend your stay! IPI hotel room rates at Red Rock Resort are available over a ten day period surrounding IPIC. This property is perfect for a spa vacation, girls/guys trip, romantic getaway or family adventure.

 

 

Take advantage of the year's best pricing from our Supplying Partners! The more you purchase, the more chances you'll have to win prizes in our EXPO RAFFLE EVENT!

 

 

 

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Make IPIC a workcation!🌴 🛍️🍹

Posted By Natalie Gunn, Tuesday, February 18, 2020

 

 

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MSP Set 20-02 is ready!

Posted By Natalie Gunn, Thursday, February 6, 2020

Set 20-02 is ready for download!

Now is the time to start promoting graduation season!

 

Graduation Marketing Campaigns: Promote the upcoming graduation season by showcasing all the personalized solutions you can provide. From announcements to party decor - let everyone know that you are the local source for everything grad!

 

 

Grad Cards + Announcements: Fresh new graduation announcements and open house invitation designs - perfect for the Class of 2020!

 

 

Gift + Decor Templates: Celebrate the graduate by gifting and displaying their senior photos.

 


DISPLAY CONCEPTS: Two new display plan-o-grams are included with this MSP set. 1. FUJIFILM Wonder Photo Shop inspired Print Display. 2. Mobile Print Enlargement idea- courtesy of IPI member, Harold's Photo Experts.

 

 

Download Tip: Visit the "Complete Sets" page of the MSP HUB to capture this entire campaign in one download.

 

Need some help navigating the MSP or training your team members on how to maximize it? Contact Natalie Gunn (natalie@ipiphoto.com) to schedule a personalized session.

 

Interested in jumpstarting your marketing with the MSP?

Contact natalie@ipiphoto.com for registration information.

 

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IPIC 2020 Registration Now Open!

Posted By Natalie Gunn, Tuesday, February 4, 2020

 

 

That's right - it's IPIC time! The industry leading photo + print conference is all about celebrating your BREAKTHROUGH accomplishments in 2020. We've got a fabulous new location, new educational format and new attitude.


 

 

 

Registration is FREE for U.S. members!

($199 for international)

If you can't make it - consider sending a team member, manager or production specialist. Everyone can benefit from attending - regardless of experience level.

 

 

Who wouldn't want to be first?!

 

Looking to be the first person on the IPIC Expo floor? BOOM! Show that pass and we'll let you in 20 minutes before doors open. You're extra hungry and want to be first in line for lunch? BAM! Just flash the pass, and eat before anyone else.


Register AND book your hotel room by 2/18/20 to be entered in a raffle for a chance to win the coveted, FIRST IN LINE PASS. The winner will be announced on 2/19/20!.


Like the legendary Ricki Bobbie once said "If you're not first, you're last."

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MSP Set 20-01 is ready!

Posted By Natalie Gunn, Tuesday, January 7, 2020

Set 20-01 is ready for download!

The new year is here and the MSP will help you kick it off with some fresh marketing concepts!

 

 

Valentine's Day is just around the corner. Promote mobile printing with this "Gift a memory in print" campaign.

 

Spring Break is approaching - making this the ideal time for passport updates. This campaign is available in US, Canadian and Australian versions.

 

 

Help customers create personalized Valentine gifts with new "love" themed drink ware.

 

 

NEW - Print Size Charts! Help your guests select the perfect print size for their projects and use this to help your team up-sell to larger sizes! These vertical layouts highlight 40x60 - wallet sizes.


PRINTING TIP: Print these on a repositionable adhesive vinyl, like LexJet's Print-and-Stick media, for easy installation and non-damaging removal.

 

 

PRODUCT FEATURE VIDEO: Metal + Acrylic Prints. Simply add your branding to the closing of this video and post it on your social channels to help your audience learn about these popular products.

 

 

Download Tip: Visit the "Complete Sets" page of the MSP HUB to capture this entire campaign in one download.

 

 

Need some help navigating the MSP or training your team members on how to maximize it? Contact Natalie Gunn (natalie@ipiphoto.com) to schedule a personalized session.

 

Interested in jumpstarting your marketing with the MSP?

Contact natalie@ipiphoto.com for registration information.

 

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Fearless Reinvention System NEW Part 4: Team Development

Posted By Natalie Gunn, Thursday, January 2, 2020

New year resolution:

Teamwork makes the dreamwork!

 

The Fearless Reinvention SystemTM Workbook has gone through its own reinvention with a new Part Four on Team Development. The key to a successful team is total buy-in of your unique brand message and business culture. Involvement in your strategic planning, as well as clear and consistent communication of your goals, engages team members and empowers execution.


Part Four will walk you through:

· Clearly defining and communicating roles and responsibilities

· Aligning individual career aspirations with your business needs

· Accumulating new roles, skills, knowledge and competencies within your current team

· Coaching and mentoring team members through accomplishing individual goals that benefit your business


And don't forget Parts One through Three! This is the perfect time of year to reassess your long-term strategies and set your short-term goals.

1. Strategic Planning

2. Goal Setting

3. Goal Execution (includes bonus tips for time management, productivity + wellness)


Fearlessly Reinvent your business and your team today!

 

 

 

 

To download you must be logged into the member dashboard and press the 'Fearless Reinvention' button

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IPIC website is now live!

Posted By Natalie Gunn, Monday, December 30, 2019
Updated: Monday, December 30, 2019

 

IPIC WEBSITE IS LIVE AND ALL NEW!


· What’s new in 2020?

· How do I reserve my hotel room now?

· What’s on the preliminary agenda?

· Who should attend and why?

· Which Supplying Partners are participating?

· How do I share my business success story at IPIC?

· What are members and Supplying Partners saying about IPIC?


We might not be able to tell you all the details at this early date, but we can tell you this: The program will be all-new and jam-packed with everything you need to know to be wildly successful in the photo + print industry. The networking will be abundant. And the shenanigans will be unforgettable. Plus, Red Rock Resort!


What are you waiting for? Check out our site and reserve your room for this spectacular event today!

 

 

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New decade, new IPIC - Watch to find out more!

Posted By Natalie Gunn, Thursday, December 26, 2019

 

WATCH AND SEE HOW IPIC IS ALL NEW!

 

 

The leading conference in the photo + print Industry for BREAKTHROUGH education, network and purchasing - is all new in 2020. Want to know more? Well, you'll have to watch to find out!

 

 

Now is the perfect time to book rooms for you and your team and your family. Room rates of $140/per night (no resort fee!) are available July 9-18. (We recommend arriving no later than the 12thand departing no earlier than the 16th.)

 

 

OR call 866-767-7773 with code RCIIPI7

 

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Introducing our MERCHANDISING + DISPLAY TRAINING!🙌

Posted By Natalie Gunn, Tuesday, November 5, 2019

 

TRAIN YOUR TEAM BEFORE THE HOLIDAYS!

 

Smart retail design creates an engaging space that makes clear connections between your guests’ wants/needs and your product/service offerings. This module is designed to help you refresh your retail space and make strategic decisions about your merchandising and displays. With the holiday season right around the corner, this training session is perfect for business owners, marketing managers, production and sales team members to learn, prepare and stay on task during this hectic time.


Training Module Breakdown:

- Evaluate your space and inventory

- Refresh your signage and POS area

- Create dynamic wall displays for print/photo samples

- Prioritize and effectively merchandise your products and services

 

 

USERS MUST FIRST LOG INTO IPIPHOTO.COM, THEN CLICK THE "MSP HUB" ACCESS BUTTON OR GRAPHIC. ONCE INSIDE THE HUB, LOOK FOR THE TEAM TRAINING SECTION.

 


EXPLORE OUR TRAINING LIBRARY


Our series of professional team training modules was developed to support retail products, business operations and the overall client experience.Best of all, these courses are included as part of your MSP participation and your use is UNLIMITED!

 

Available now in the MSP HUB!

Available now in the MSP HUB!

 

Available now in the MSP HUB!

Coming Soon!

 

Additional training modules will continually be added to this collection of resources. Watch for notifications when new courses are released!

 

USERS MUST FIRST LOG INTO IPIPHOTO.COM, THEN CLICK THE "MSP HUB" ACCESS BUTTON OR GRAPHIC. ONCE INSIDE THE HUB, LOOK FOR THE TEAM TRAINING SECTION.

 

 

Why is training important to your business?

 

· A highly trained team is a profitable team.

· Information, techniques and practice provide your team with confidence.

· Salespeople are more comfortable, leading to increased sales.

· “Back-of-the-house” team members are more efficient, leading to increased production and reduced costs.

· Training also puts everyone in your business on the same page.

· Provide a cohesive message and witness consistent performance.

 

 

DOWNLOAD THE CHECKLIST

 

Make sure your business is ready for the busy sales season by downloading our

Holiday Marketing Checklist.

 

 

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2019 MSP Holiday Checklist

Posted By Natalie Gunn, Tuesday, October 8, 2019

 

Make sure your business is ready for the busy sales season by downloading our Holiday Marketing Checklist. Perfect for business owners, marketing managers, production and sales team members to prepare and stay on task during this hectic time.


All you have to do is download the list, print + share with the team, then check off each item once it's completed. Here's a sneak - peek of some the action items on this list:

 


HOLIDAY PREP ITEMS:

· Complete IPI’s Sales + Service training.

· Outsource preparation.

· Download + customize all MSP holiday marketing tools.

· Upload/print MSP Marketing Calendar.

· Install displays.

· Highlight SHOP LOCAL.

· Promote archiving as a gift.

HOLIDAY SEASON

TO DO LIST:

· Update + refresh product samples.

· Host a holiday event.

· Leave a lasting impression.

· Incentivize your team.

· Consider running a one-day “flash sale”.

· Go LIVE on social.

· Personalized posts are priority!

 

 

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Introducing our TEAM TRAINING SYSTEM!

Posted By Natalie Gunn, Tuesday, September 10, 2019

 

 

Having a well-trained team of experts doesn’t happen overnight. Not to mention, it's one of those things that no matter how vital, ends up getting pushed down on the priority list. With that in mind, a series of professional team training modules was developed to support retail products, business operations and the overall client experience.

 

Owners and managers have confidence knowing their employees are educated in sales techniques, customer service and best practice topics relating to the print and photo industry.Best of all, these courses are included as part of your MSP participation and your use is UNLIMITED!

 

Available now in the MSP HUB!

Available now in the MSP HUB!

 

NEW! Available now in the MSP HUB!

Coming Soon!

 

Coming Soon!

 

 

Additional training modules will continually be added to this collection of resources. Watch for notifications when new courses are released!

 

Why is training important to your business?

 

· A highly trained team is a profitable team.

· Information, techniques and practice provide your team with confidence.

· Salespeople are more comfortable, leading to increased sales.

· “Back-of-the-house” team members are more efficient, leading to increased production and reduced costs.

· Training also puts everyone in your business on the same page.

· Provide a cohesive message and witness consistent performance.

 

USERS MUST FIRST LOG INTO IPIPHOTO.COM, THEN CLICK THE "MSP HUB" ACCESS BUTTON OR GRAPHIC. ONCE INSIDE THE HUB, LOOK FOR THE TEAM TRAINING SECTION.

 

 

 

 

CONTINUING TO ADD VALUE:

For the past nine years, the Marketing Solutions Program has elevated member marketing efforts with quality content and time saving solutions. Your IPI Board of Directors and HQ Leadership Team continue to work diligently to deliver the MSP at an affordable price. With the addition of new technology, features and deliverables - the time has come for us to make a small change to the MSP fee in order to offset those development costs. Effective September 15th, 2019 - the monthly subscription cost will change from $49 to $59.

 

 

Contact Brenda DiVincenzo (brenda@ipiphoto.com) if you have questions on training or suggestions for future courses.

 

Interested in participating in the Marketing Solutions Program? Want to learn more? Contact Natalie Gunn (natalie@ipiphoto.com)!

 

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THE NEW MSP HUB IS OPEN!

Posted By Natalie Gunn, Tuesday, August 20, 2019

 

 

THE NEW MSP HUB IS OPEN!

 

That's right; the NEW MSP HUB is finally here! Discover all the amazing features and content - because life on "THE HUB" just got a whole lot easier!

 

TO LOG INTO THE NEW MSP HUB

YOU MUST SIGN INTO IPIPHOTO.COM THEN GO TO MEMBERS PAGE.

 


TAKE THE TOUR!

 

Learn to navigate the new HUB interface! Watch this 11 minute video tour!

 

 

The new MSP HUB is jammed packed with marketing solutions galore! Here are all the ways this newly designed website will save you time, energy, and money.


· CAN'T FIND IT? SEARCH IT! This new search feature allows you to find content by keyword, category or tag.


· HELLO, THUMBNAILS! Every asset comes with a preview image so you know exactly what you're downloading.


· DON'T JUST BULK DOWNLOAD! Feel the joy of being able to download the exact content that best suits your business!


· TRAIN THE WHOLE TEAM! Our NEW Team Training program will educate your team on topics such as sales techniques, customer service and best practices relating to the print and photo industry. (And it's included with your MSP subscription!)


· MANAGED MARKETING MADE EASY. Find all your MMS services information, dashboards and schedules in one location.

 

 

Not an MSP user but want to learn more?

Contact Natalie Gunn (natalie@ipiphoto.com) for more information or a personal tour.

 

 

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MMS USERS: NEW 2019/20 MMS SCHEDULES

Posted By Natalie Gunn, Friday, August 16, 2019

 

 

Thank you for participating in the IPI Managed Marketing Service programs. We're excited to share our 2019/20 Email, Social Media and Digital Signage distribution schedules with you. Please print a copy so you always know what content is approaching.

 

Keep in mind that you can always edit, delete or reschedule any of our MMS emails and/or MMS social posts.

 

 

 

 

 

 

REMINDER, IPI DIRECT POSTING TO INSTAGRAM!

If you'd like IPI to start posting directly to Instagram please add the "Instagram Business Profile" to your dashboard.

Watch our tutorial on how to add that service to your account.


A portion of applicable posts will be shared with Instagram Business Profile.

 

Instagram Business Profile Tutorial

 

IPI will be posting to your Facebook account 106 times this year – which is roughly 8 posts per month! The IPI Social Media Dashboard allows you UNLIMITED access to over 50 different services like blogs, rss feeds + other social platforms to manage on your own. (LinkedIn, Twitter, Pinterest, Blogs, YouTube and many, many more). You can also track success on all channels, edit, re-purpose, or modify our content at any time.

 

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Join the LexJet Experience in Florida

Posted By Whitney Solomon, Thursday, August 15, 2019

LexJet Experience Email Final

Join the LexJet Experience in Florida

 
LexJet is hosting the second LexJet Experience in our Sarasota, Fla., headquarters on Sept. 24-26. The event will feature tons of ways for print service providers to improve their operation’s workflow and their bottom line!

On Sept. 24-25, join Onyx for a two-day Onyx Color Management Certification Course. You’ll learn the basics of color theory and get hands-on practice creating profiles while mastering color management settings in your RIP. Registration is $350 per attendee, and includes breakfast and lunch.

On Sept 26, we’ll be hosting our LexJet Experience Open House, a free event with industry experts who will answer questions about equipment, software, print media and more. Enjoy special discounts, giveaways and lunch on us!

REGISTER TODAY for the Onyx course, the open house or both! Special hotel room rate available.

 

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