IPI Business Success Blog
Blog Home All Blogs
Check this page for news about IPI, our members, our Supplying Partners and our licensed business model, The Print Refinery. Learn how our community can bring your business wild success!

 

Search all posts for:   

 

Top tags: IPIC 2015  IPIC 2016  100 Day Challenge  boot camp  New Member  Global Open House  award  dan mann  member  The Vision Project  alternative board  boot camp event + sports  CEA Best Shots Contest  constant contact  contest  DCI Photography  elevator pitch  erin manning  event  jolly  judi weber  kpi  leadership  merchandising  microsoft  nadia shouraboura  neil hoversten  networking  retirement  rick o'connor 

Enroll NOW in our BIG + BOLD Boot Camps

Posted By Natalie Gunn, Monday, March 19, 2018

 

I "PIC" TO BE BOLD WITH IPIC BOOT CAMPS!

July 15, 2018

M Resort in Las Vegas

 

Early bird pricing available thru 4/6!

Two installment payment plan available thru 6/1!

 

IPI Immersion Training Boot Camps are unique, one-day experiences offered in an 8 hour workshop setting. Immerse yourself in implementable training on specific business models and methods, focused on increasing your profitability.


Which course is right for you? That's a tough one. With a variety of great courses to choose from you really can't go wrong.Consider sending other team members who can implement what they learn.

You may want to make your decision quick because we have limited seats available. So BE BOLD and sign up today!

 

 

 

Consumer Classes + Events:

From Concept + Creation to Promotion + Delivery

Take a deep dive into consumer classes and events best practices with instructors Jon Shaver and Brooke Welch. Discover how to create a curriculum and classes, present content, promote your offerings and grow your in-store culture! And learn it from highly successful member representatives!

 

 

Sales with Dave Fellman:

Retail, B2B, Schools, Sports, Events, etc.

So you want to sell more? More retail with higher value? More B2B with higher profit margins? More school accounts? More sports teams? You name it; this Boot Camp covers it! Learn to have the kind of sales conversations that grow your business significantly. Includes BONUS one-on-one and group coaching sessions - designed to keep you on track after you return home.

 

 

FIVE DAY School + Sports Photography

Boot Camp with expert Chris Wunder:

If you’ve been wanting to start (or grow) a School, Sports or Childcare Center / Preschool photography component to your business, this is an event you don’t want to miss. This program features both classroom and hands-on learning experiences, with plenty of time for in-depth questions and answers.

 

IPI members will first need to REGISTER HERE for IPIC2018 to reveal the special discount code and then register with Chris Wunder at:

http://www.marathonpress.com/photography-bootcamp/.

This post has not been tagged.

PermalinkComments (0)
 

You're invited to PR Live on March 21st!

Posted By Natalie Gunn, Thursday, March 15, 2018

 

 

THE FUTURE OF YOUR BUSINESS IS BRIGHT

AND THE PRINT REFINERY MODEL CAN GET YOU THERE FASTER!

 

If you’d like to see double digit sales percentage increases in 2018, NOW is the perfect time to explore new options and ways to enhance your business.The Print RefineryTMbusiness model reinvents the retail and commercial sales experience with an innovative new approach to the specialty photo model.


Is PR right for you? Join us to learn why The Print Refinery™ model is the quickest, most economical way to reinvent your business. Join us for this live webinar event! Get to know PR and what's ahead in 2018!

 

 

March 21, 2018

9:00 - 9:30 AM PACIFIC

REGISTER NOW 

 

 

Thinking about adopting The Print RefineryTM?

Get started and save $1,200 at IPIC!

 

 

 

With three PR locations thriving and others on the verge of opening - The Print Refinery™ model is proving to have a positive impact in specialty retail.

 

+26%

2017 Year End Sales Increase vs. 2016

- Louisville, KY

+15%

December 2017 Sales Increase vs. 2016

- Bozeman, MT

+25%

Increases in decor + archiving sales

- Ft. Worth, TX

 

 

See for yourself how The Print Refinery™ can bring new life to your existing business.

 

Watch the PR brand video tour:

 

 

Want to learn more? Visit us online at www.theprintrefinery.com.

 

This post has not been tagged.

PermalinkComments (0)
 

IPIC 2018 Registration Now Open!

Posted By Natalie Gunn, Wednesday, March 14, 2018
Updated: Wednesday, March 14, 2018

 

I scream, you scream, we all scream for IPIC!


REGISTRATION IS NOW OPEN!


IPIC is your annual International Print + Imaging Conference. The IPIC experience has been reimagined in 2018 to focus on BOLD networking conversations and member-driven education that you cannot find anywhere else. Uncover member success secrets and discover unexpected morsels of knowledge as we turn the tables and put the audience on the stage.


Registration is free for U.S. members ($199 for international). It includes most meals. We pack a lot into three days to limit your time away from your business. And anyone from your business can benefit - regardless of position or experience level.

 

 

 

 

Early bird pricing available thru 4/6!

Two installment payment plan available thru 6/1!

 

Consumer Classes + Events:

From Concept + Creation to Promotion + Delivery

Take a deep dive into consumer classes and events best practices with instructors Jon Shaver and Brooke Welch. Discover how to create a curriculum and classes, present content, promote your offerings and grow your in-store culture! And learn it from highly successful member representatives!

 

 

Sales with Dave Fellman:

Retail, B2B, Schools, Sports, Events, etc.

So you want to sell more? More retail with higher value? More B2B with higher profit margins? More school accounts? More sports teams? You name it; this Boot Camp covers it! Learn to have the kind of sales conversations that grow your business significantly. Includes BONUS one-on-one and group coaching sessions - designed to keep you on track after you return home.

 

 

FIVE DAY School + Sports Photography

Boot Camp with expert Chris Wunder:

If you’ve been wanting to start (or grow) a School, Sports or Childcare Center / Preschool photography component to your business, this is an event you don’t want to miss. This program features both classroom and hands-on learning experiences, with plenty of time for in-depth questions and answers.

 

IPI members will first need to REGISTER HERE for IPIC2018 to reveal the special discount code and then register with Chris Wunder at:

http://www.marathonpress.com/photography-bootcamp/.

 

 

 

Thinking about adopting The Print RefineryTM ?

Get started and save $1,200 at IPIC!

 

The Print RefineryTMbusiness model reinvents the retail and commercial sales experience with an innovative new approach to the specialty photo model.Don't pass up this limited time offer!


· Six FREE hotel room nights during IPIC2018!

· One FREE pass to the Boot Camp of your choice!

· Get started for only $1,875 with new quarterly set up fee payment plan.

· Visit www.theprintrefinery.com for details.

 

 

 

This post has not been tagged.

PermalinkComments (0)
 

$1,200 Bonus to new Print Refinery adopters!

Posted By Natalie Gunn, Thursday, February 22, 2018
Updated: Thursday, February 22, 2018

 

An offer so good you won't know what hit you!


The Print RefineryTMbusiness model reinvents the retail experience with an innovative new approach to the specialty photo model. It fuses high-tech innovations with creative storytelling in an interactive hub of ingenuity.


Don't pass up this limited time offer! Get started with The Print RefineryTM TODAY!

 

Flexible quarterly payments make it easier to get started quickly!

Get started sooner rather than later, now that the $7,500 setup fee can be paid in four quarterly installments of $1,875.

 

$1,200 IN BONUS VALUE!

Hurry, only the next six businesses to adopt The Print RefineryTMwill receive:


· Six FREE hotel room nights during IPIC2018

· One FREE pass to the Boot Camp of your choice!

 

I'M INTERESTED

This is some mighty fine print that you'll want to read first

To be eligible you must sign your licensing agreement, pay your set up fee and begin construction prior to July 1, 2018. The $7500 non-refundable setup fee may be paid in four quarterly installments of $1875. Installment payments are non-refundable. Any confidential and trademarked details, including floorplan mock-ups, will not be shared with licensees until at least the first installment of $1875 is received with a signed licensing agreement.Six hotel room nights are for one double-occupancy standard room at M Resort for Saturday, July 14, 2018, arrival and Friday, July 20, 2018, departure. IPI will cover the room and tax only, not incidentals nor the incidental deposit required at check-in. Reservation through IPI before room rate cut-off is required. To learn more about IPIC visitwww.ipic2018.com.The Boot Camp pass includes full Boot Camp tuition for one person to the IPI-hosted Boot Camp of your choice on Sunday, July 15, 2018. Registration by Boot Camp deadline is required.

 

 


 

This post has not been tagged.

PermalinkComments (0)
 

It's Here! IPI Business Growth Consulting

Posted By Natalie Gunn, Monday, February 19, 2018

 

From ordering supplies to managing the books, we understand that most IPI business owners are hands-on DIY types who like to be involved in every aspect of their business. And that's great - until you hit a point where you no longer know how to reach your goals and grow your business.


When you started out, everything was tidy - your store was inviting and clean, your employees were driven, you had a plan and your yellow page ad was all the marketing you needed. Times have changed, but there are affordable solutions to help you get on track.


We frequently receive questions like, "Hey, can you come to my store and tell me what you think?" or, "Can you help me set goals and create a strategic plan?" Heck, we've even been known to de-clutter inventory, train team members on the spot and vacuum floors! Those types of questions are what led us to develop IPI Business Growth Consulting.


Whether you need a fresh set of eyes on your store layout, a second opinion on a new business development or a professional coach to help improve your bottom line - we'll connect you with an IPI affiliated consultant with expertise in your specific areas of need.


· Virtual Consult - Work with your consultant(s) remotely using email, phone, screen share and online visuals.


· In-Person Consult - Have a consultant come to you - allowing for an immersive environment with uninterrupted time to work with you or your team directly on-site.

 

· STORE LAYOUT/DESIGN

· REMODEL/MOVE

·PRODUCTION/WORKFLOW

· COMMERCIAL SALES

· BUSINESS OPERATIONS

· HUMAN RESOURCES

· STRATEGIC PLANNING

· GOAL SETTING

· TEAM TRAINING

· PRODUCT OFFERING

· ONLINE/MOBILE PRESENCE

· RETIREMENT STRATEGY

 

This post has not been tagged.

PermalinkComments (0)
 

Thank you for joining us for PR Live Supplying Partners Edition! Watch Recording NOW!

Posted By Natalie Gunn, Wednesday, February 14, 2018

 

SUPPLYING PARTNERS, THIS ONE IS FOR YOU!

We'll tell you all about The Print RefineryTMand how you can get involved.

 

IPI members have realized double digit sales percentage increases in 2017. We're excited to show how this impacts Supplying Partner business.


With three PR locations thriving and others on the verge of opening

The Print Refinery™ model is proving to have a positive impact in specialty retail. Join us for this live webinar event! Get to know PR and what's ahead in 2018!

 

+26%

2017 Year End Sales Increase vs. 2016

- Louisville, KY

+15%

December 2017 Sales Increase vs. 2016

- Bozeman, MT

Early Success

Increases in decor + archiving sales before official brand launch!

- Ft. Worth, TX

 

 

February 21st, 2018

9:00 - 9:30 AM PACIFIC

WATCH RECORDING NOW

 

 

 

See for yourself how The Print Refinery™ can bring new members to your business.

 

Watch the PR brand video tour:

 

 

Want to learn more? Visit us online at www.theprintrefinery.com.

This post has not been tagged.

PermalinkComments (0)
 

Commercial Targeting: Taking your Retail Business to the next Profit Level

Posted By Natalie Gunn, Tuesday, February 13, 2018

Specialty retail services can provide much higher margins (60%+) than hard goods sales in many cases, but, for the most part, you are dealing with smaller scale projects for home use. The same products and services that you sell to your retail customers for home use, can also be sold in larger sizes and quantities for commercial use (with possible profit margins of up to 85%). Think of the income generated when fully outfitting a hospital or hotel with wall decor!

Here are just some of the many local businesses that should be using your services: mortgage brokers, restaurants, insurance companies, banks, doctor/dentist offices and realtors.

Adding some signature commercially centered products allows you to demonstrate your wide range of expertise. Consider offering history walls, wallpaper, trade show displays, promotional products and checks/office forms.

Finally, don’t let outside sales scare you. In your local market, you will find the most success in developing long-term partnerships with other businesses. Position yourself as the local, go-to resource for everything print by visiting with local business owners and creatively brainstorming marketing, decor and display solutions.

http://louisvilleeast.theprintrefinery.com/business-printing-services-louisville/

This post has not been tagged.

PermalinkComments (0)
 

IPI has a new Administrative Assistant

Posted By Natalie Gunn, Friday, February 9, 2018

Put your hands together to welcome the newest

IPI HQ team member, Lioba Conrad - Administrative Assistant

 

 

 

 

 

 

SAY WHATTTTTT?????

 

Let's welcome our new star player and Administrative Assistant, Lioba Conrad to the team. She will use her unique set of skills to manage member information, the Forum and provide stellar customer service. 2018 is off to a good start with such a great asset joining the IPI HQ Team!

 

 

 

The True Life Story of Lioba Conrad

 

Lioba has over 25 years of Administrative Experience (to include Retail, Human Resources, Services).She previously was employed with the Army and Air Force Exchange Service (Department of Defense) and worked for AAFES in various positions in Germany, United Kingdom and the United States.

 

Lioba loves the great outdoors and in her spare time enjoys Hiking, Nordic walking and Skiing in addition to traveling.

This post has not been tagged.

PermalinkComments (0)
 

New IPI Forum is now live!

Posted By Natalie Gunn, Tuesday, February 6, 2018

 

Calling all IPI members and Supplying Partners,

have you heard the news?

 

The new IPI Forum is now live! Did you just do a double take? Well, you read that correctly, the new Forum is finally here! Whether you're a first time user or professional poster, we've made our new user-friendly platform easy for everyone to use. Now you can post a new topic, ask a question, reply with technical info, share industry news, all with ease. To all our avid users, no need to worry, your profile is still intact and you can easily pick up where you left off.

 

Looking for a specific topic or phrase? Need to find the right person to ask? We've got you covered. Our new robust search engine will find all that you're looking for without the headache.

 

And it looks amazing on your mobile device!

 

Start your conversation today with any member, retired member or Supplying Partner to gain all the knowledge for which you've been looking. What are you waiting for? All you need to do is log in and post now!

 

If you have any trouble accessing the Forum, contact Natalie Gunn: natalie@ipiphoto.com. You can also contact Natalie to add access for the members of your team that truly need it. No more sharing profiles!

 

To learn how to use the new Forum in just six minutes, watch the video below!

IPI - Member Network Forum Tutorial

 

Start Posting Now

Even though the new Forum is live, there is still a lot to do. We are working behind the scenes to adjust settings and add features. If you come across any issues or have any "wish list" items, please post them in the "Site Feedback" category.

 

You might notice that many old posts are popping up as new. That's because in order to preserve attached images and documents within posts, the attachments were added after the archive was loaded, so those posts will show as recently edited, even though they might be quite old.

 

Finally, when watching the video above, pay special attention to the final section on creating a new post and how to categorize your post. Since the search function on the new platform is so robust, we do not need to maintain a cumbersome and confusing category list. Categories are strictly based upon who you want to see your post.

 

 

See what's happening on our social sites

Facebook Twitter Instagram LinkedIn Pinterest YouTube Google+

 

This post has not been tagged.

PermalinkComments (0)
 

Super Launch Party 2018! Broadcast Recording

Posted By Natalie Gunn, Thursday, February 1, 2018
https://youtu.be/ryMMsetU9ww

Watch the 3rd Annual Super Launch Party 2018!

 

 

 

Now that you’ve watched the video, please visit our website and member brochure for details on IPI benefits, including our annual conference and Marketing Solutions Program. Please be sure to also check out our licensed business model.

 

We look forward to the possibility of working with you in the future!

 

 

See what's happening on our social sites

Facebook Twitter Instagram LinkedIn Pinterest YouTube Google+

 

This post has not been tagged.

PermalinkComments (0)
 

Super Launch Starts TODAY!

Posted By Natalie Gunn, Wednesday, January 31, 2018

 

 

Get ready to shout, get ready to cheer, cause

Super Launch Party is finally here!

 

Join us live today, January 31st, 9:00am - 10:00am PST.

 

♪ All right, hold on tight, it's finally here

Super Launch Party's kickin' into high gear

The party's arrived; time to get up and cheer

 

We've been waiting all month for a Super Launch

Now time to get ready with some cold fruit punch

We got MSP updates and speakers to hear

New Forum news that will make you cheer

 

Super Launch Party with the IPI Team

Come along you've only got 60 minutes to see

Everyone's ready for our playbook finesse

Login now to reach business success

 

Register now for our special event! We plan to be bold with this year's winning moves!

You better not miss out!

 

Super Launch 2018 Promo Video

 

Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

 

 

See what's happening on our social sites

Facebook Twitter Instagram Google+ Pinterest LinkedIn YouTube

 

This post has not been tagged.

PermalinkComments (0)
 

1 Week Until Super LAUNCH Party!

Posted By Natalie Gunn, Wednesday, January 24, 2018

 

 

One more week until the

Super Launch Party 2018!


Join us live Wednesday, January 31st, 9:00am - 10:00am PST.


We are one week away from this entertaining event that will leave you excited for the new year. The IPI HQ team will provide you with all the essential educational materials to captivate your audience and increase sales. With upgraded fundamental programs your business will reach new heights in 2018!


Let this year's playbook full of winning moves capture the attention of your target customers and make you more money! 2018 will be your gamer changer of a year!


Let's take one last behind the scenes look at IPI's winning playbook.

 

Communications 2.0

 

Set your DVR to the IPI Network because the team will invade your television screen with new 5 minute broadcasts, training videos, webinars and interactive chats. IPI will make it easier for you to increase your knowledge of all IPI services.

 

Business Coaching + Consultation

 

Need a fresh set of eyes on your store design or expert input on goal setting? Hire the IPI HQ team to assist you with a variety of business improvement strategies. Heck, Brenda and Erin might even show up on your doorstep to give your place a makeover!

 

 


MSP Enhancements


We're pushing the envelope on this popular program by adding lots of new time saving components! Watch as several exciting new products, services and marketing tools are added over the next 12 months! Get a sneak peek!

 

 

The Print RefineryTM Update

 

Exciting new things are happening with The Print RefineryTM brand. From open house events to new locations, we will make a huge splash with this years licensees! Learn how you can become a PR location for only $1,875!

 

 

Super Launch 2018 Promo Video

 

Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

 

 

See what's happening on our social sites

Facebook Twitter Instagram Google+ Pinterest LinkedIn YouTube

 

This post has not been tagged.

PermalinkComments (0)
 

Showcase your business with an annual open house

Posted By Natalie Gunn, Monday, January 22, 2018

It’s time to put the spotlight on your business. Accomplishing your goals is no longer enough. It’s time to show off all of that hard work and build support within your own local community. Showcase everything that you do, plus what is new and exciting about your business. An open house should be your annual spring board for the holidays or busy season, pushing you towards an early deadline for implementation and team training on all new initiatives.

IMAGINE– all of your new initiatives implemented, your location in pristine condition, your team trained and your community informed BEFORE your busiest selling season! Think of the amazing customer experience that you can provide when everything is already in place and customers can be your only focus. 

Quick tips for hosting an effective open house:

  • Involve your full team. Keeping them engaged and motivated with a level of responsibility and accountability is the key to being highly successful.
  • Start planning early and stay organized. Start planning your event at least 60 days before it takes place. Create a calendar for your team and a detailed checklist. Breaking the event down into small, simple daily tasks that are assigned to specific team members will make for successful execution. Keep the calendar/checklist in a centrally located area so that all team members can track the progress.
  • Establish a reasonable budget.
  • Partner with other local businesses. To highlight members of your community and save on expenses, ask local businesses to be the vendors for your event. Offer them promotional opportunities in trade for free or discounted services. Make your planning process easier by relying upon their expertise. Arrange for these services as early as possible in the planning process. What do they require for set up? What do you need to provide? How early will they need to set up? Ask them to preview the space. Confirm each partner’s participation one week prior to the event.
  • Set the scene. Look at your business from the eyes of a new customer, from the moment he or she spots your location to the time that he or she is leaving your area. Start with curb appeal, then focus your efforts on your customer space and private work areas. Do not neglect your bathroom! Pull weeds; paint curbs; clean windows and refresh window displays. Organize interior displays and backroom supplies. Thoroughly clean every inch of every area, inside and outside. This is the time to invest in carpet cleaning, and other commercial cleaning services. Repair and replace dated, damaged or unappealing items. A fresh coat of paint can work wonders! What needs to be purchased? What can you create in-house? How much will this cost?
  • Brainstorm a locally inspired theme. Celebrate your local culture and infuse seasonal elements. Brainstorm ways to communicate to visitors that you are opening up your family, home and business up to their family, home and business. What décor can appropriately accomplish these themes? Is there another local event, holiday or season that you could represent?
  • Update all samples and displays. Update all dated and worn samples. Create samples of all new products and services that you will be launching. Feature local images by community artists and your customers on all samples to keep with the theme and the neighborhood atmosphere. Update your digital signage feed. Update and print brochures, rack cards, newsletter, stuffer and calendar of events. These can be placed anywhere and everywhere during the event, as well as inside gift bags.
  • Create a unique guest experience. Plan out every moment of the attendee experience. How will traffic flow through the event? Where will food, beverage and entertainment be placed? What will enhance the guest experience and help to make it seamless?
  • Require “all hands on deck” for maximum success. All team members should commit to being at your event prior to set up until after cleanup is complete. Have custom name tags created and worn. Consider also having team shirts. These could be fun and themed. It is important for guests to be able to easily pick out team members. If you are adhering to a more stylized theme, consider hats or costumes. Offer meals, snacks and hydration to your team throughout the day. Take turns taking breaks and eating, one at a time. Treat your team to a celebration within one week following the event. Celebrate your success and discuss your next event!
  • Be the host(ess) with the most(ess)! Do not schedule yourself to do anything but be the host/hostess. Socialize with your guests. Personally acknowledge and thank your partners and special invited guests. Your sole responsibility is to create, foster and nurture relationships with the members of your community on behalf of your business.

Check out the promo video for our next brand launch open house for The Print Refinery: https://youtu.be/n6uaKu1bee0.

This post has not been tagged.

PermalinkComments (0)
 

2018 Super Launch Party Behind the Scenes

Posted By Natalie Gunn, Friday, January 19, 2018



Let’s take a behind the scenes look at this year’s

3rd Annual Super Launch Party 2018

 

 Join us live Wednesday, January 31st, 9:00am - 10:00am PST.

 

Our third annual Super Launch Party will be an exhilarating whirlwind of an event. From broadcasting live from multiple member locations to wacky costume changes this party will be one to remember. Who says an educational party has to be a dull one?


You may be wondering, what is in-store for you this year? With a new "touchdown winning" attitude the IPI HQ Team has set the stage for a game changer of a year, devising an intricate playbook filled with numerous winning moves to capture the attention of your target customers and make more money! 2018 will be your year to be BOLD!


Take a behind the scenes look to see what's in IPI's winning playbook this year.

 

 

 

 

Launching IPI Forum 2.0!

 

- Clean + easy to use design + additional access for Supplying Partners to contribute in more areas !

 

 

 

 

IPI Fearless Reinvention System!

 

 

- Outlines the strategic planning process, during which your goals are developed, and provides a method to use for the execution of each goal, managed by any member of your team

 

 

 

 

IPIC + Boot Camps 2.0!

 

 

- Early bird registration will be open for members + Supplying Partners. You'll be amazed at what's new this year.

 

 

Live Member + Supplying Partner Participants!


-David Rose from Larson-Juhl

-Patrice + Phillipe Hugron from Dakis

-David Gross from Condé

-Brooke from The Print Refinery @ F11 Photo

-Katie Titusfrom Orbus

-Steve Giordano + Rachel Van Tassel Photo Finale

-CJ Ponce from The Print Refinery @ Fort Worth Camera

-National Camera

 

 

Super Launch 2018 Promo Video

 

Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

 

 

See what's happening on our social sites

Facebook Twitter Instagram Google+ Pinterest LinkedIn YouTube

 

This post has not been tagged.

PermalinkComments (0)
 

Targeted + Trackable Marketing or Why Bother?

Posted By Natalie Gunn, Monday, January 15, 2018

Are you short on time and just pushing out all of your marketing messages into the entire universe? It’s time you spent your time and money marketing your business more wisely. Sending specific messages to smaller, targeted audience receive higher engagement and ROI. Tracking your efforts allows you to adjust your methods and stop doing anything that is just wasting your time and money.

  1. 1.Define your audience + targets. Get specific. Analyze gender, age, interests + geography. Using various marketing platforms, determine which demographics to target. You can even survey your existing contacts (email and social media) and add the survey to your email sign up form. Ask people in which specific topics they are interested and with which methods they would prefer to be contacted.
  2.  
  3. 2.Create promotions + tools. What gets your customers to react? Choose a promotion that appeals to target audience and drives sales in-store and/or online. Create quality content that will get noticed. The more locally focused the content is, the better!
  4.  
  5. 3. Distribute to targets. Using the delivery method that best appeals to your target – deploy your promotion to that audience.
  6.  
  7. 4.Track results. Track sales, web + store traffic, engagement, shares, click rates and views. Monitor discount/coupon redemption if applicable. Make adjustments and learn how to improve on your next campaign. Consider A/B testing for times, days, subject lines, promotions and more. Stick with what works. Ditch what doesn’t.
  8.  
  9. 5. Ongoing follow-up + triggers. Deploy immediate automated responses to any purchasers, visitors, etc. Capture email addresses; then send thank you message with offer on next purchase.

http://theprintrefinery.com

This post has not been tagged.

PermalinkComments (0)
 

Don't Forget to Register for IPI's Third Annual Super Launch Party

Posted By Natalie Gunn, Friday, January 12, 2018

Super Launch 2018 Promo Video

 

Have you registered for the

3rd Annual Super Launch Party yet?

 

Join us live Wednesday, January 31st, 9:00am - 10:00am PST.

 

It's time to capitalize on the MOMENTUM you gained in 2017. 2018 is NOT the year for slow days, quiet stores, flat sales, narrow profit margins nor zero buzz. 2018 IS THE YEAR TO BE BOLD! Maximize your IPI benefits to capture the attention of your target customers and MAKE MORE MONEY!

 

At our third annual Super Launch Party, the IPI HQ Team will reveal its playbook with numerous initiatives to change your game in 2018!

· Pre-game sneak peek of new INNOVATIONS

· How will The Print RefineryTMrevolutionize your business this year? What results are the licensees experiencing?

· LAUNCHING: IPI Forum 2.0

· LAUNCHING: IPI Communications 2.0

· Coin toss for pre-IPIC Boot Camp 2.0 education

· Everything you need to add or reinvent an area of your business

· Huddle together for SALES GROWTH and PROFITABILITY tools MSP 2.0!

· Signature Products + Services

· Consumer Classes + Events

· Effective + easy marketing techniques

· Meet our new Marketing Coordinator!

· Kick-off your BUSINESS DEVELOPMENT plan – including FUNDING YOUR RETIREMENT

· Simple strategic planning + goal execution plus productivity and time management tools

· Growing your customer base

· Outside sales + commercial products

· Half-time entertainment with special guests

· Tours of members' new locations and remodels

· Game-winning touchdown with IPIC 2.0 registration officially open

· IPIC is the ultimate education, networking + purchasing event of the year!

· Post-game wrap-up Q+A with IPI HQ Team

 

Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

This post has not been tagged.

PermalinkComments (0)
 

Your future is bright with The Print Refinery!

Posted By Natalie Gunn, Wednesday, January 10, 2018

 

 

THE FUTURE OF YOUR BUSINESS IS BRIGHT

AND THE PRINT REFINERY MODEL CAN GET YOU THERE FASTER!

 

If you’d like to see double digit sales percentage increases in 2018, NOW is the perfect time to explore new options and ways to enhance your business.


With three PR locations thriving and others on the verge of opening - The Print Refinery™ model is proving to have a positive impact in specialty retail. Join us for this live webinar event! Get to know PR and what's ahead in 2018!

 

+26%

2017 Year End Sales Increase vs. 2016

- Louisville, KY

+15%

December 2017 Sales Increase vs. 2016

- Bozeman, MT

Early Success

Increases in decor + archiving sales before official brand launch!

- Ft. Worth, TX

 

Is PR right for you? Join us to learn why The Print Refinery model is the quickest, most economical way to reinvent your business in 2018!

 

 

January 17, 2018

9:00 - 9:30 AM PACIFIC

 

 

 

See for yourself how The Print Refinery™ can bring new life to your existing business.

 

Watch the PR brand video Tour: 

 

 

 

 

Want to learn more? Visit us online at www.theprintrefinery.com.

 

This post has not been tagged.

PermalinkComments (0)
 

Create a Local Tribe

Posted By Brenda DiVincenzo, Tuesday, January 9, 2018

Create a Local Tribe

 

Local brick and mortar stores, even with a strong online (even international) presence, should develop an engaged local following that keeps the physical location buzzing. So, how do you grow your tribe?

  • Partner with local celebrities, bloggers + influencers. Send them a sample gift of one of your products/services. Don’t skimp on the packaging and presentation.
  • Partner with local groups such as hobby meetups, service organizations and mommy networks. Speak at their events and invite them to your in-store events. Partner with them on their charitable causes.
  • Host frequent, fun and free events in-store (especially an annual open house – stay tuned for a future post for more details). Invite the entire community. Partner with other local businesses for maximum impact.
  • Encourage your team members to share your brand story on their social media channels.
  • Visit with other local business owners and make them aware of the services that you provide that can apply to their business.

The customers that are attracted by these initiatives are not only easier to retain, but much more likely to refer business to you. This “tribe of influencers” is the key to the highly effective art of word-of-mouth advertising. http://theprintrefinery.com

This post has not been tagged.

PermalinkComments (0)
 

Register Now ! 3rd Annual Super Launch Party

Posted By Natalie Gunn, Monday, January 8, 2018

 

2018 is going to be your GAME CHANGER.
 
It's time to capitalize on the MOMENTUM you gained in 2017. 2018 is NOT the year for slow days, quiet stores, flat sales, narrow profit margins nor zero buzz. 2018 IS THE YEAR TO BE BOLD! Maximize your IPI benefits to capture the attention of your target customers and MAKE MORE MONEY!
 
At our third annual Super Launch Party, the IPI HQ Team will reveal its playbook with numerous initiatives to change your game in 2018!
  • Pre-game sneak peek of new INNOVATIONS
  • How will The Print RefineryTM revolutionize your business this year? What results are the licensees experiencing?
  • LAUNCHING: IPI Forum 2.0
  • LAUNCHING: IPI Communications 2.0
  • Coin toss for pre-IPIC Boot Camp 2.0 education
  • Everything you need to add or reinvent an area of your business
  • Huddle together for SALES GROWTH and PROFITABILITY tools MSP 2.0!
  • Signature Products + Services
  • Consumer Classes + Events
  • Effective + easy marketing techniques
  • Meet our new Marketing Coordinator!
  • Kick-off your BUSINESS DEVELOPMENT plan – including FUNDING YOUR RETIREMENT
  • Simple strategic planning + goal execution plus productivity and time management tools
  • Growing your customer base
  • Outside sales + commercial products
  • Half-time entertainment with special guests
  • Tours of members' new locations and remodels
  • Game-winning touchdown with IPIC 2.0 registration officially open
  • IPIC is the ultimate education, networking + purchasing event of the year!
  • Post-game wrap-up Q+A with IPI HQ Team
 
Tailgate with your team and get ready to cheer! Don't fumble your opportunity to participate live!

 

REGISTER NOW 

This post has not been tagged.

PermalinkComments (0)
 

IPI has a new Marketing Coordinator! (And Laura's about to pop!)

Posted By Natalie Gunn, Friday, January 5, 2018

Someone boil some water and grab some towels!

Laura's about to give birth and Natalie is taking over!

 

Unfortunately, we will be saying goodbye to Laura Coleman, our current Marketing Coordinator.

Laura is expecting her first child in just TEN DAYS and is going to focus on being an awesome mom!

We wish her and her family the very best.

 

 

Whose's this Natalie chick?

Please join us in welcoming our newest team member, Natalie Gunn.

Natalie is starting 2018 as IPI's Marketing Coordinator. You'll start to see her name on

many of our internal communications. She'll also be responsible for our Managed Marketing Services

going forward. Please contact her with any marketing or communications questions.

 

 

Natalie has over 2 1/2 years of Marketing, Sales and PR Coordination experience

and has worked for industry-leading companies such as The UFC,

Anheuser-Busch and Warner Brothers.  She is skilled in trade show management, video production,

collateral creation and customer service. With a heartwarming smile and fun-loving attitude,

Natalie is a great addition to the IPI Marketing team. 

 

When she is not conquering the world of Marketing, you can find her binge-watching Netflix

shows,exploring the Nevada mountains and creating custom jewelry. She has a

very loving husband in law enforcement and one sassy cat named Toby. 

 

This post has not been tagged.

PermalinkComments (0)
 

Be the Local Expert

Posted By Brenda DiVincenzo, Friday, December 29, 2017

Be the Local Expert

 

Are you positioned as the local expert in your market? Being your neighborhood expert means delivering a consistent, high quality experience for all customers. By providing coaching and consulting services to your customers, you become “the place to go” for _____. You build trust and customers are willing to pay extra for that level of expert service. Offer classes to boost this image further, creating a community around your expertise. Customers are more likely to return to your store again and again, and to refer their family/friends/colleagues, when they are learning new skills.

Try not to single out just one person as the expert on your team. You don’t want the owner or manager to be in such high demand that they don’t have time to focus on strategic business growth. Celebrate the expertise and certifications of all of your team members. Promote individual team members on your website and via social media for maximum impact.

To learn more about The Print Refinery or to join one of our teams, visit http://theprintrefinery.com/.

This post has not been tagged.

PermalinkComments (0)
 

Do you provide proper training for your team?

Posted By Brenda DiVincenzo, Tuesday, December 26, 2017

Do you provide proper training for your team?

 

Last week we talked about how to attract, engage and develop the right team members. One very important piece of engagement and development is team training. While most employers provide job-specific, individualized training, it is important to supplement this with initial and ongoing training for your full team.

The first training piece should always be to immerse your new team members in your company culture and brand story. All team members should have the same training and be able to communicate all of this back to you following their training.

Consider standardizing this training with online course creation software. You can include slides, downloads, images and videos. You can even add quizzes and track how your team members score and which training modules they have completed. When instituting a new training module, make it interactive by offering it as an interactive game for the entire team. Offer treats and prizes for higher engagement while working through the module as a group.

Having team members go through uniform training creates a cohesive and consistent experience for your customers. Offering training in a group setting brings the team closer together. On occasion, bring in an outside trainer or materials on a topic that would be relevant for everyone (customer service, leadership, productivity, etc.).

Learn more about The Print Refinery and our team training modules in Teachable at http://theprintrefinery.com/.

This post has not been tagged.

PermalinkComments (0)
 

The Right Team: Your Ticket to Success

Posted By Brenda DiVincenzo, Friday, December 15, 2017

The Right Team: Your Ticket to Success

 

The right team can make or break you. An engaged team, rooted in a strong culture, is the ticket to customer experience and retention. Here are a few brief tips on attracting the right team members, developing their talents and keeping them engaged long-term.

  1. Define your culture and clearly communicate it to your existing team members, as well as new hires. Start from the very beginning – include it in your job descriptions.
  2. Have applicants and team members describe your culture back to you to guarantee comprehension; everyone on your team should be able to communicate your brand story.
  3. Hire against culture first and skills second; your team members should all share the same vision and values.
  4. Nurture your team members’ individual talents; their expertise should complement each other.
  5. Be a team player yourself. Pitch in to help and teach often. Don’t ask of your team members what you wouldn’t be willing to do yourself.
  6. Hire HAPPY problem solvers that are active listeners + open sharers. Communication on a team is key.

Learn more about The Print Refinery team at http://theprintrefinery.com/.

This post has not been tagged.

PermalinkComments (0)
 

Signature Products Separate You from the Competition

Posted By Erin Von Holdt, Wednesday, December 6, 2017

Signature Products Separate You from the Competition

Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the solo supplier!

Creating something entirely new can be challenging. Develop a system within your business in which innovation, creativity and out-of-the-box thinking is encouraged and rewarded. Consider running an internal “Shark Tank” competition or an online customer contest. Promote not just the chosen products/services, but the process and the participants. Position yourself as an innovation engine within your industry.

Need help getting started? Here’s some inspiration: https://kickbox.adobe.com/what-is-kickbox.

Still need help? Check out Signature Products developed by The Print Refinery for inspiration, like The Gather Box, Memory Mash-Up, Locally Inspired products and History Wall: http://theprintrefinery.com/.

This post has not been tagged.

PermalinkComments (0)
 

Curate Product Selection In-Store + Online

Posted By Brenda DiVincenzo, Tuesday, November 28, 2017

Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can d0 – in every size. This leads to a cluttered and busy store (and/or website) – no matter how beautiful the products are. Displaying too many choices is overwhelming to the customer. Make it easy for them; showcase your capabilities and inspire creativity and customization, without overdoing it. Here are some questions to ask yourself when curating:

  • What’s new?
  • What’s on trend?
  • What are your top sellers?
  • What brings you the highest margins?

In-store, use the support of digital signage, printed literature, a material + size sample display and the expertise of your team members to decrease clutter. Only display your very best work; never display irregulars.

Online, feature the products that answer the questions above first. Remove poor sellers and dated designs.

Happy curating!

This post has not been tagged.

PermalinkComments (0)
 
Page 3 of 10
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  >   >>   >| 
Membership Management Software Powered by YourMembership  ::  Legal